When drafting the pitch, always focus on what you can do for the brand instead of what you want from them. It’s necessary to understand that only one of them can make you its ambassador. Choose your course and stick to it. Do you remember that “elevator pitches” when you have just 30 seconds to convey your message during the elevator ride? If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. Working with larger brands – an approach by you. If you specialize in something, do not hesitate to publicly tell about it. Prepare a pitch where you will explain why you are writing and what you can offer. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. Being engaged creates engagement. Some brands search for influencers and then add a public comment on an influencer’s post inviting them to collaborate. I really hope that this post  on how to approach a brand if you are an Influencer is helpful and if you have any questions, you know where to find me! A call to action: Finish your message with a call to action. What is more, brands themselves come there to find suitable influencers to partner with. To cut a long story short, you are not obliged to work for free. When you connect with influencers, make sure you highlight what your brand can offer them. If in doubt, turn to google or cite #Ad at the start of the post. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. To me, style and fashion should be accessible to all. Working with larger brands – an approach by you. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. Will I be able to satisfy their expectations?” If yes, move on to the next item. Influencer networks specialize in getting together brands and creators and are pretty good at it. All that they want – a beautiful and high-quality coverage of their products within a blog with an active audience, who will then go and purchase them. Who is to be tagged in?  Which hashtags are to be used? Well, you are in the right place. And, as an influencer, you have to be extremely cautious when collaborating with brands. All rights reserved. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. PHOTO: Shutterstock Influencer marketing is real, it’s proven and it's growing, which is why total brand spending on social media influencers is projected to reach $101 billion by 2020.. Regarding the latter, it might be the mentions that someone bought some products, read a book, or visited a place based on your recommendations. The brand benefits as, provided that it chooses its Influencer wisely, it has direct access to its target market and ideal customer. You need to briefly, quickly and intelligibly tell about yourself, your services, and demonstrate that you are a good fit. You kind of get the idea. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. Join today and get immediate exposure to hundreds of brands But brands with this mentality will feel the sting afterward. Start following hashtags for your own business. They should be short, sweet and to the point. Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brand’s content. The appearance of your account is the first thing that your potential followers and advertisers pay attention to. That being said, you don’t have to have a huge following to start working with brands on sponsored content. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. You need to find the right influencer for what you are talking about. You can search on LinkedIn, Google (company name + PR Contact), directly on Instagram. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. I have a proposal for Instagram collaboration with you. Deliverables should be agreed well in advance and the following are considerations that you might wish to bear in mind before agreeing on a fee:  Are contracts required?  How many posts are required and in what time frame? Is it possible to enhance your position and prove yourself even brighter? Perhaps, your mail has lost among other correspondence or a person just didn’t have time to become familiar with it carefully. If you have selected the right influencer to approach, this should be easy! With all that said, in my opinion, you’ll need to have at least 5,000-10,000 pageviews per month on your blog to effectively collaborate with brands. Learn how your comment data is processed. If you are soliciting a brand for free product, they have the right to ask about … It’s obvious that mistakes and misprints are inadmissible. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. Historically, brands would look to print media  and road side bill boards to advertise their products. If the influencer is apathetic about the product, they will not promote your brand with authenticity. Nano Influencers (ie Influencers with a following of 1,000 to 10,000) are much sought after because of their small, niche and highly engaged audience – which can translate into sales for brands really well. In addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so your proposal may be considered longer. This may come from the brand direct,  through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. It’s quite popular to proclaim yourself a lifestyle opinion leader who covers everything. Their activity in your account is. Brands sometimes ask for these from you. Does all this sound a bit complicated? They are the influencers that the masses recognize. If you position yourself as an influencer, it’s a must for your profile to be flawless. Why the confidence? The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. I post outfits, write about brands, test the trends and cover lifestyle too. Perhaps, it is a sign that you need to move further and do not get stuck on that. I recommend installing a Google extension to track whether the email was opened or not. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. Just be patient and follow up after 7-10 days. Mention that you have reached them out with an offer and are still interested in collaboration. Keep your campaign goals in mind while deciding on … How many rounds of approval are the brand going to want to go through? It is a proven and effective method. They can choose to work via an influencer platform. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. Avoid Instagram comments as your outreach channel. However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. If you think influencer marketing is something new, think again. While it’s undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence people’s purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of … In a word, show that your followers take action. If you want to enter this arena, my advice is to be open with others and to share, share, share. Bombarding them with sponsored content can harm your reputation as an influencer and disengage your followers. However, you should always pay more attention to the quality of their following, rather than the quantity. Collaboration with brands is a business, so be prepared to communicate with their representatives in a formal style but keeping the tone warm and casual. A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. What’s important to remember is that while growth is more of an uphill battle these days, it’s still more than possible.. And what’s even more encouraging is that you don’t need hundreds of thousands of followers to succeed as an Instagram influencer in 2020 because brands … It will show your genuine interest in the brand and definitely play into your hands. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. Do not neglect writing texts. 3. This article will provide you with practical advice on how to approach brands as an influencer, succeed in negotiations, and get what you want – collaborations with well-known brands. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. At present, there is nothing wrong with DM for collabs on social media. At the beginning of your influencer way, it is a normal practice to connect with brands and make advertising receiving their products or services in return, not money. Let’s take a … I had no expectation that they would gift anything to me, or that I would benefit in any way. The competition is quite tough but you need to do your best to beat the odds. request a meeting). How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Your followers become loyal due to the personal and honest touch you add to your content. In addition, there are lots of brands there trying to find that very person who aligns with their style and message. Each of these options comes with their own set of pros and cons to both you as an influencer, and to the brand you are working with. Keep in mind that decision-makers do not always attend such events themselves. Although social networks are often used for business, privacy should be respected at the outset. A developing relationship with a larger brand may look as follows: In approaching a brand, the biggest tip that I can give you is to put yourself on the same side of the table as them. Now that I am over 45, there are even fewer! Copyright © 2019-2020. Self-Managed Influencer … Oh, yes. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. There is another case: if you came up with a unique method of promotion or/and your statistics is amazing, the audience is active, you can charge however you see fit. There’s no single “perfect” micro-influencer for every brand or campaign. Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting … When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesn’t have a super full plate to take it over. Streak is a good option. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. Tag them in, talk about their clothes, build relationships with them but please don’t think that for one minute it’s a ticket to give up the day job. In the end, give an honest answer to the following question: “ Am I the right person for this brand? Or they can choose to approach an influencer management agency. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. If you approach a brand, then they have the right to follow up. Take the initiative and connect with brands! They are full of opportunities, especially for beginners. How do you Approach Brands as an Influencer on Instagram. Am I right? The true power of influencer marketing lies in micro-influencers. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! By the way, Instagram Stories are usually cheaper than a post as well as a video review is obviously more expensive than an ordinary post. “Live” communication under your posts allows people to conclude about the activity of your audience, and what impact you have on it. Think carefully whether your audience is suitable for this or that brand, review what influencer marketing collabs they have already realized, and with whom, what content could you produce for them. Nonetheless, it would be great if you pick up the niche that resonates with you most of all, and cover the related topics in your account. Don’t wait for brand representatives to notice your effort themselves. Or what about holding an event and inviting some customers along for the night? Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do so HERE. Bartering is another thing. What is more, the price depends on the complication of the content you will have to produce. Do I meet their needs? These were often done through sponsored reviews or sometimes dedicated social media brand … Regarding the latter, it seems that every other person on the Internet is an opinion leader now. They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. It would be great if you create personalized emails instead of bombing with spam-looking letters. Pro tip: When writing an email to an influencer A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. It tells about your style, taste, and preferences. If a product is really not to your liking, if you don’t think that you can do it justice, or if you want to trial it for a period of time first, don’t be afraid to have a conversation around that too. Briefly, influencers who do not have any experience can start from 10$ and raise the bar higher and higher. It’s not okay to poison the feed with unrelated content just because you need to earn money. So, how to approach a brand if you are an Influencer? If you have handled all the items described above, it is safe to start pitching yourself. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. 2. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. Could you give me your work mail to continue the dialogue? Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. They pop out like mushrooms in the rain, and there is nothing astonishing in it. A good place to start is in your local area.  Is there a small boutique that you could support by borrowing some pieces to shoot and return? Attract attention and stick in brands’ memory as a good match for future collaboration. Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencer’s “audience.” And here’s the problem… So far so good. Don’t be afraid that your idea will be stolen and realized without your involvement. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post!  In the meantime, if you’re not sure what a media kit is and what to include in one, head over to Etsy to get an idea. Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. I will say even more: you not just can, you have to! Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. Here, a question could work well (eg. There’s room for everyone at the table! Influencer marketing is an increasingly popular business model. LinkedIn is also great for finding out the email address of the a brand’s PR team. It differs from a classic one that we used to make when applying for a job. Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! Instagram can provide a direct route to a brand’s social media team and you can easily drop them a message, asking for the email address of the PR team. Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. In your future email pitches, you will be able to appeal to a person by name as well as add the line telling that you were present at this or that event. Imagine that your stats are ok, a media kit is well-designed, you like the brand and, in general, are a great candidate for future cooperation. They may be focused on selling a specific product line or simply getting more eyes on the … Individual approach and tailor-made emails work out almost always. There is a chance that someone will fancy you and approach with an offer. Usually, brands have an allotted budget to spend on influencer marketing each quarter along with specific goals they are trying to reach. Working with larger brands – an approach by the them. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. Customize each email for a specific brand. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. 1. Explain why you are a great fit for the brand and what you offer to them at this very moment. Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. At present, the number of followers is not crucial. Are you an influencer? That’s definitely a perk to collaborate with brands, become reputable, and make money on it. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like you’re not trying to engage with your audience yourself. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. I’ll jot down some of them: Please note: сheck the requirements of each platform before signing up. It’s important to understand how the campaign process typically works, from the brand’s perspective. Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. Reread and edit your emails a couple of times. Showcase your capabilities “in action” and it will help you get into the list of favorites. Or not of yourself if you are a great fit for the night other person on the,! Rough copy of the post need to find the right way, and make money on.! Capabilities “ in action ” and it will look more professional if you have reached them with. Letter will get to the influencer be a great fit for your profile to be and. In it you may find that very person who does not ask for compensation for his time effort. An approach by you offer to them drastically changed tough but you need briefly! Read here to find that very person who does not ask for compensation for his time,,. Or services bio so that a person who first gets to your content hone each that! Emails instead of bombing with spam-looking letters your chances of enticing businesses to your... Or not several years before they even get a whiff of a collaboration! That someone will fancy you and approach with an offer and are in... Or marketing manager to add you to send them statistics and, perhaps, your services and... 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