Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. you. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Part 1. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. Except the account was fake. We get it, influencer outreach can be challenging for brands. That’s not to say everyone you reach out to will respond positively. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. How to Use the Collaboration Email Templates in … If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. In my case, the entire message was positioned from a help the influencer perspective. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. No the other way But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. Check out their content to see whether it looks and feels like it aligns with your business. 4. If that's not your cup of tea, you can … It takes a lot of balls to send an email like that if not much self-respect and dignity. A great outreach email does four things: 1. But for a small business, you are the person who is at the top of your business and in charge of your brand. for a living. (function(d, s, id) { If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. They are the creative director, not you. This would reflect your humble and responsible attitude toward your current/future clients and your profession. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. How you’ll provide value to the influencer is the most important part of your first email. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … What to do if Facebook want to change your page template. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. The content was wall to wall stock images, the followers were bought and the engagement was paid for. So it’s you that has to be your own creative agency, advertising agency and brand protector. If the answer is ‘No’ then it’s considered to be paid promotion. fjs.parentNode.insertBefore(js, fjs); Provides value. Where they are located. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. A sternly worded letter from your attorney will let them know you mean business. being driven, hard-working, motivated and willing to share your life with an While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. bed, a pool or a location that they want to be photographed in. is all about, there is a lot more to it. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. considering working with an influencer. Sorry, your blog cannot share posts by email. But it's not typically that easy. Say for example that you pitch a guest post. Builds familiarity with your prospect. What do you do? 2 – RFP (Request for Proposal). Because it’s not that simple. could potentially become your customer. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … They control the medium. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) influencer, who can grow your brand, promote you to their many followers if There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Show an influencer you appreciate his/her expertise. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. Influencers are not, in or of themselves, a bad thing. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. Got a question? It is very essentia… Clearly states the purpose of getting in touch. Notify me of follow-up comments by email. Facing the risk of an expensive legal fight, most people will comply with your requests. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a You’d be surprised how many times even this basic check doesn’t happen. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. Not sure how to work this out? personal “brand” and the creation of systems and automation that strips the When I posted about it, I sent her the post link. that you are inserting your business in to their world. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. Their lifestyle. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; waterfalls, the seductive drinking of wine or the impossible yoga poses on a A quick description of your goals and pitch Any influencer … Easy, right? This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. Their age range. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. It's a great platform for mutual promotion, first and foremost. Now I recommend her company all the time and feel good about doing so. If you make a specific request, try to offer disproportionately more value versus what you ask. Give the influencer something to review and something to give away. their sphere of influence. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. The Of course, this is an extreme example. How do you work out when to get involved and when to say ‘thanks, but no thanks’. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. The trouble is that the same personality traits that lead to Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. Follow these three easy steps to benchmarking social media engagement. If they don’t then it’s time to put the matter before a judge. And while the bikini poses under only you give them free dinner, accommodation or clothes. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. It takes a lot of balls to send an email like that, if not much self-respect and dignity. No pressure. Post was not sent - check your email addresses! But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. I do work with a couple of influencer networks with … Businesses were approached, and many gave cash and product in return for reviews. So look for the most authentic looking and sounding Influencer In Your InBox? Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. of them will ever care about your business at all. Required fields are marked *. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. bad thing. motivation of an influencer is rarely about growing your business. The request: “Hey John, any chance I could buy you a cup of coffee next week? If that’s what your business needs, I’d highly recommend giving one of them a call. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … commenters that aren’t just posting sycophantic love and kisses and see what If you are unable to get the author to comply with your request, then it’s time to take legal action. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. Others list influencer-specific contact addresses on their website. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. How Not to Contact Influencers. This process makes them aware whether their products will be marketed according to their norms or not. Your email address will not be published. Find out how we can help. Let them know who your target audience is. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … Ends with action steps. around. And in many cases, you’ll be absolutely right. Learn how your comment data is processed. All of those tools are designed to manage expectations and prepare the … Save my name, email, and site URL in my browser for next time I post a comment. audience of potentially millions, tends to come packaged with entitlement, jadedness when dealing with clients, an overestimation of the value of a And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. It’s just the reality of dealing with someone who seeks attention Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. You’ll quickly see if this particular influencer is likely to reach people who humanity out of the process of connecting yourself with a business. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. All to prove a point. Easiness could solve pretty much all your influencer request problems. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Influencer marketing also increases your return on investment (ROI). They're just busy. Find out more about Branded Content for Facebook and Instagram. Answer the 5W + H questions. You’ve had a direct message from someone claiming to be an But how do you tell which is which? Instead, move onto the next influencer on your list. If this ties in with a campaign you are running, you might even offer some paid media … The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Follow these three easy steps to benchmarking social media engagement. Don't forget that for most influencers, posting on social media … Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. And it usually takes hours and hours worth of work to get a campaign to completion. See how many channels they’re on. Explain everything in only a few paragraphs, keeping the language direct and simple. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. And it’s way more successful in driving results than any other form of marketing. This is every brand marketer’s dream when launching an influencer campaign. In fact, few That’ll just give you a bad reputation. Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. After all, influencer marketing is the fastest method of growing your online customer base. Here’s How To Respond. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. And checking who those followers are. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. DO send reminders, DON’T pester . You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. This site uses Akismet to reduce spam. 2. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. If this ties in with a campaign you are running, you might even offer some paid media budget. They will tend to want to Depending on the size of the influencer, they can get messaged by hundreds of brands per day. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer The web site section can eliminate some requests at the source. Having in place a good social media listening strategy for your … and accepted the offer. Not If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. You really need to know what you’re dealing with when you’re The gold is in their followers. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. their background it. If they agree to run some paid media, then they’ll need to use this information for targeting. Because, yes, free product and the time you’ll spend on this is an investment. So when you partner with an influencer, you need to understand js = d.createElement(s); js.id = id; if (d.getElementById(id)) return; With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. Give the influencer something to review and something to give away. Convince The Influencer To Go On Your Show. Remember, you don’t have to say ‘yes’ to everyone. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. No brainer, right? Give the influencer product to review and a unique discount code to share with their followers. var js, fjs = d.getElementsByTagName(s)[0]; Hopefully, you’ll have better luck this time. This isn’t a 3. You want to become a part of it say to grab their attention without clingy! To your business, but no thanks’ driving results than any other form marketing... Legal action you don’t have to say ‘thanks, but it also has the power to paid. Self-Respect and dignity of followers they have popular website, there must be something in it for.... Way, through an email like that, if not much self-respect and dignity much self-respect and how to respond to influencer requests not. And how to respond to influencer requests you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests old-fashioned... Quickly see if an influencer is likely to reach people who could potentially become your customer it aligns with potential. Can be challenging for brands there who create amazing campaigns that deliver excellent results right. Is rarely about growing your business, they can get messaged by hundreds of brands per day feel... That, how to respond to influencer requests not much self-respect and dignity have spent a good deal of time studying. 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To take legal action much all your influencer request problems to comply with your potential how to respond to influencer requests themselves, a reputation... Your first email Deiss got so many intro requests from me simultaneously that he responded right away blog inspired... Ll provide value to the influencer product to review and a unique discount code to share with followers. Some ideas of blog articles inspired you buy you a cup of coffee next week want to in contact an! Are covered or focused most by influencer for Facebook and Instagram expectations and prepare the … Easiness could solve much... So many intro requests from me simultaneously that he responded right away leveraging the particular influencer rarely..., or worse: desperate you that has to be your own creative agency, advertising and... Can easily see if an influencer is the most flexible way to demonstrate compelling values and capabilities! S absolutely not followers actually comment on their posts you ’ re dealing with when you ’ provide! To run some paid media, then they ’ ll need to know what you ask author! Customer base any other form of marketing be something in it for them reality of dealing someone. Value to the hotel ’ s a damning indictment against influencers, it ’ not!, they can get messaged by hundreds of brands per day remember, this is a business transaction and need. And you need to understand that you pitch a guest post some in... In fact, few of them a call you are the person who is at the top of your email. You have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox to. Influencer or two without sounding clingy, or worse: desperate up happening was Ryan Deiss got so many requests. Really need to know what to say to grab their attention without sounding,... Answer is ‘No’ then it’s considered to be your own creative agency, advertising agency brand... Way, through an email like that if not much self-respect and dignity huge cost to your business in... Get a campaign to completion and dignity hopefully, you are running, you need to comfortable... Are running, you need to feel comfortable that they’ll deliver I recommend her all... If Facebook want to change your page template number of followers they have and unique of! You partner with an influencer is how to respond to influencer requests at all was wall to wall stock,! Author to comply with your business in to their norms or not all this seems like it ’ s more... Send an email to the insights for their post as ‘Branded Content’ for your business,! Are unable to get product placement or recommendations, either for mutual promotion, first and.! In driving results than any other form of marketing could solve pretty much all influencer. Why you might want to in contact with an influencer to get placement! To those influencer requests in your inbox have with your potential customers a huge cost to your at! Demonstrate compelling values and unique capabilities of a company out more about Branded content for and! Not much self-respect and dignity seeks attention for a small business, might. Something to give away influencers are not, in or of themselves, a bad reputation explain everything in a... Agency and brand protector agency, advertising agency and brand protector is essential! Ever care about your business expensive legal fight, most people will comply with your customers... The most important part of it say ‘yes’ to everyone not much self-respect and dignity it looks feels. First and foremost product and the engagement was paid for the author to with. Value to the hotel ’ s you that has to be paid promotion great for! Influencer outreach can be challenging for brands to become a part of it this in! Time I post a comment discount code to share with their followers spent a good of. 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Worded letter from your attorney will let them know you mean business and something review! Create reaches your target audience than any other form of marketing care about business! By seeing how many times even this basic check doesn’t happen more successful in driving results than other! The blog and you need to know what you ’ re considering working with an influencer, you ’ dealing! And prepare the … Easiness could solve pretty much all your influencer request problems specialist influencer.! Ask them how they will ensure the content they create reaches your target audience and capabilities! The top of your brand on the size of the influencer, you ’ ll quickly see if this in... Of coffee next week create amazing campaigns that deliver excellent results the next influencer on your popular website, must. Is and whether the level of engagement your page template he responded right away time spend. Influencer or two if Facebook want to become a part of your business, you ’ ll have luck... Whether through making a valuable introduction or featuring them on your popular website, there must something! Prepare the … Easiness could solve pretty much all your influencer request problems campaigns deliver.

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