stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Let us create a custom campaign to fit your brand's unique needs. They may ask for a “hero” shot - one in which the product takes up the majority of the frame and is positioned to look powerful. The campaign was successful because Sprint allowed its collaborators to tell their own story instead of going with a generic campaign brief. For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. Again, some visuals as an example could be helpful here! In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. Whichever KPI is your top priority, let the influencer know. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. For its #MeetAnOwner campaign Subaru solicited the help of three influencers specifically for their video expertise. No other content will be posted to the influencer’s channel for __ days before and after the post. [INFOGRAPHIC]. As a. , a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ) About us About our Product Links 3. Within a 30-day window, Target partnered with Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings. Brands of all types are using both to create authentic sponsored content with the help of influencers. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. Don’t give the full project or campaign brief, that can be left until the influencer agrees to work with you. Campaign Goals Describe the goals and objectives of the campaign. ). The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. What Shouldn’t Be in an Influencer Brief? Image Credits: TalkingInfluence.com. Here’s a campaign brief template for you to use. The alcohol brand worked with seven influencers on Instagram and Facebook to execute its social media campaign. Provide a quick intro to your company. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Make sure to include details of the kind of content the influencer will need to produce for your campaign. Dear Influencers and Advertisers, I look forward to hearing your feedback and suggestions in the comment section below. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. Write an excellent influencer brief, catch influencers’ attention, direct your campaign to the accomplishment. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. Such strategies proved to be highly beneficial to an organization’s overall […] Briefly describe the campaign, its theme and objectives. Depending on the influencer’s channel(… Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. … Let the influencer decide which one or two will most resonate with their audience. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Related Posts: Are Macro-Influencers Or Micro-Influencers Better? The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. Arkansas based influencer CyreneQ created some of the campaign’s most engaging content and built excitement around the product’s launch by showcasing her journey from Arkansas to New York City. It can include examples of the posts or captions that you like. Explaining it to Yellow makes me tear my hair, that I don't have, out. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. Using a combination of the brands own images, as well as existing content of the individual creator/influencer so they can use their own content as a point of reference and inspiration to create new imagery for the brand in question. #1: Daniel Wellington. Let’s start with the basics. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. It … The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. The influencers specified BMW cars as their transportation to the music festival. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. CREATE A CAMPAIGN BRIEF At the center of any successful influencer marketing campaign is strong communication and execution. Don’t saddle your influencer with too many messaging points. Influencers traveled to New York City for an exclusive product launch and captured their experience using Stories. Whether you are an aspiring influencer or a veteran creator, looking at other Instagram influencer campaign examples can help you. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of, and viewers who have never seen the show. Each used the video format to advertise the brand’s cars to millions and positively reinforce Subarus association with adventure. When Vodafone launched VOXI , they used a collection of pop stars as influencers to launch the product. 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