It educates people. Like civics, because the media help us to understand the workings of our immediate world, and our individual places in it. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. ... Use those case studies to help make the case that this digital transformation initiative is important. By Richard Grenell, opinion contributor — 10/29/20 01:00 PM EDT. It is also two-sided meaning that it has a positive side and a negative one. People get the latest news in a very short time. 2. This helps citizens to learn about functioning of government. Media is an important part of our lives. Media literacy includes asking specific questions and backing up your opinions with examples. This raises the question of how the media, even general newscasts, can affect citizens. Interacting with the media is the main function of your relations department. What is the role of media in democracy? Don’t leave this vital question unanswered! Following media-literacy steps allows you to learn for yourself what a given piece of media is, why it was made, and what you want to think about it. They can arrange interviews with important individuals in the company, field questions from reporters, and write press releases to make the media aware of company announcements and achievements. 10 Questions About Social Media and Digital Transformation. 1. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Advantages. Social media’s importance is seen when you realize your social pages become a hub for users to easily find … In the American political system, the media perform a number of functions important to the democratic process. The news often uses frames to place a story in a context so the reader understands its importance or relevance. Citizens can take action based on the news. Like geography, because the media define for us our own place in the world. Question 1. Hunter Biden questions are too important for the media to dismiss. The media reports the news, serves as an intermediary between the government and the people, helps determine which issues should be discussed, and keeps people actively involved in … Media and Democracy. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more. Media Relations. Role of Social Media The media has influence today because of too much trust people have put in the media … Media is believed to be an influence machine (Popova,2015). Mass media is a significant force in modern culture, particularly in America. Media affects our thoughts, attitudes also our behavior. Answer: Media plays an important role in providing news and discussing events in the country and the world. 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