You crowd fund them.”. Why are they not like any other insurance company? Sonja Meyer is a sustainability-driven graphic designer. Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about. Share your unique selling proposition with email templates for new prospects. Being “unique” is rarely a strong USP in itself. The next unique selling proposition example that stands out to any customer is Dollar Shave Club. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. The process of determining a unique value proposition varies based on the state of a business. 3. Here’s the deal, buyers are overwhelmed with options, they need to quickly understand what makes you different from your competitors or they’ll move on. Robinhood is a “pioneer of commission-free investing” — they did something no other financial services company was doing in the market. And without those, you don't have a … In this case, Muse’s biggest competitor is the status quo: unaided meditation. Built-in quality assurance; in-depth interviewing, reference checks, and on-the-job follow-up 3. The people who are doing that are the ones winning the market. In addition to boldly declaring it on their site and packaging, and breaking down how it’s made, they also offer full refunds for anyone who says that the coffee wasn’t the boldest cup they’d ever had. Throughout their content and their marketing messages, they build a case for both mediation in general and for meditation aided by their product. Try Shopify free for 14 days, no credit card required. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. This is also called your USP, or unique selling proposition. It can work as a backbone for your … It can be anything - the walk, the talk, the looks, the feel, the style- anything that can be attributed to a person’s abilities. And right under this statement, they back up why that’s true: “offering the most recipe variety and meals” at a low price. For example, if your niche is web design for churches, donating a percentage of your fees might be a viable USP. Use the 6 examples we’ve shared above to help you discover your own USP. It is a short statement that succinctly conveys why your reader should purchase. Examples Please feel free to use these examples to help craft your USP statements. Send out a campaign with your new USP and get real results with Yesware’s Campaign Analytics. What are you good at? And while other brands might offer a sizing chart to help shoppers, Third Love prioritizes getting you the the right fit based on your individual needs. Wendy Connick Updated July 17, 2019 The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. Download a free trial today. Dedicated counselor who can focus on learning client needs in depth 4. Think of your USP as the part of your company that makes your business unlike any other. By positioning their product around current health-conscious trends, they're able to create a USP that would not only actively help them attract new customers, but also retail their popcorn as a premium product. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. To go even deeper on their promise, they also offer half-sizes and a “try before you buy” guarantee. The best way to understand what makes a powerful USP is through examples. The company makes online payments easy, Head & Shoulders has one of the most famous unique selling proposition examples of all time. Lemonade answers that right on their homepage: “Instant everything, great prices, big heart.” The insurance company takes a flat fee, pays claims instantly, has low prices, and donates leftover money to nonprofits. A lot of cosmetics companies—for both men and women—try to offer quick fixes at cheap prices, addressing symptoms instead of the root cause. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] There may be a dozen ways you could sell your products, but your USP is the big idea that best positions your brand according to what your customers care about and what your competitors aren’t. Crafting an irresistible subject line... © 2020 Yesware, Inc. | Security | GDPR | Privacy | Terms, Your USP will lead both your marketing and sales efforts. Want a clue about where to start with your USP? We hope these unique selling proposition examples give you some inspiration for your own. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. This unique selling proposition example is slick and different, Stripe is an easy-to-implement payments platform targeted at web software developers. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. Owners are active in the business 5. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. It is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different. By doing so, they took an ordinary everyday product and made it into an extraordinary experience for their customers — and that right there calls for a stand-out selling proposition. Your USP needs to be short because it needs to be communicated early on. Your USP comprises a unique amalgamation of skills, interests and talents, and is the golden wand that you should wave in front of your prospective employers. Your USP is your key differentiator and the reason your customer will buy from you and an important part of your marketing strategy for attracting new customers. You can buy pre-popped popcorn at your local dollar store, so “mini-popcorn” on its own isn’t much of a USP. A lot of coffee shops and roasters lay claim to having the “smoothest” or “richest” cup of coffee out there. And now that competitors have caught up, their unique selling proposition is focused on simplicity and accessibility — “investing for everyone.”. Their complete toolkit makes them the “new standard” in online payments, and they back this up on their home page by stating that they’re “the best software platform for running an internet business.”. Third Love’s USP is a powerful promise. Instead, Pipcorn is a great case of a brand using specificity to carve out their own unique place in the market, choosing instead to focus on what makes their product a smart choice for the health-conscious or vegan consumer. But pinpointing your USP isn’t easy, it consists of lots of research, brainstorming, and creativity. The Solution: Having A Unique Selling Proposition For Your Real Estate Business. Your USP is not a list of what the book is about, its themes, or even its content. They immediately let customers know why crowdfunding new products offers advantages to traditional self-funded or investor-funded business models. Although this unique selling proposition is nothing new…it doesn’t feel right writing a blog on the best USPs without mentioning Head & Shoulders, because they paved the way. Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market. Start creating and building your USP as you develop your business model. Both their marketing and sales efforts make their unique selling proposition loud and clear — they’re not like the other insurance companies. Feel inspired? These temporary tattoos are meant to be beautiful like traditional tattoos, allowing customers to express themselves without the commitment or high cost of real tattoos. Robinhood was the first mobile-investing app to offer commission-free trading, which has become their leading USP throughout the years. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. ThirdLove has made their “we have the right fit” USP an integral part of their branding. Stripe is an easy-to-implement payments platform targeted at web software developers. This company entered into the age-old razor industry and did something no one else was doing. Is your website content costing you sales? “Looking good” may not sound unique as far as apparel is concerned. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and other marketing decisions. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. And the rest of their website backs up why this statement is true. It’s not a position that will immediately attract every kind of coffee drinker, but the product firmly appeals to a certain segment of consumers and it’s hard to imitate. Your USP will lead both your marketing and sales efforts — so it’s important to be confident in this statement. Fresh Sends modernizes flower delivery and calls out the “cookie-cutter floral industry.”. Instead, look for a spot in the market where you can plant your flag that is relatively untouched by the competition. Let’s look at 10 companies that nailed their unique selling propositions in 2020. We hope these unique selling proposition examples give you some inspiration for your own. Focus on the main thing that makes you different from the rest, then really excel by making the statement engaging, recognizable, and resonate with your customers. Instead of just highlighting that they have college apparel, they remind students that there are twelve Saturdays in a football season and their products can help you look good for each one. Although other companies have jumped on this train, Drizly ensures under 1-hour delivery, which has remained their unique selling proposition. Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to make sure they were able to compete with the legacy brands. The easiest way to get the ball rolling is starting to take action. Why should customers choose you over your competitors? This also represents that Warby Parker puts their customers first and go the extra mile to make sure they’re happy. No two calls are the same, which makes the experience exciting and, at times, frightening. Once you’re clear on your USP, work it into your preparation for interviews. Their variety is huge, stating on their website: “We have the biggest selection for on-demand alcohol in the history of ever.”. That's even harder. Ready-to-go messaging for your entire sales cycle. Now that we’ve looked at ten examples of strong USPs from other businesses, you might be wondering how you can go about creating, uncovering, or refining your own unique selling proposition. Lemonade states: “By injecting technology and transparency into an industry that often lacks both, we’re creating an insurance experience that is fast, affordable, and hassle-free.”, HelloFresh makes a bold statement that they’re the best of the best at what they do by having a clear unique selling proposition of “America’s Most Popular Meal Kit.”. Your USP tells you. Reach more leads, book more meetings, and close more deals while doing a lot less work. Your products don’t need to be wholly unique in and of themselves for you to have a strong unique selling proposition. What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You. In fact, it probably seems obvious. But finding a unique USP isn’t as easy as it sounds. Your USP does not equal your headline or your tag line, but ideally, your headline and tagline should communicate or at least hint at the USP. That’s the power of your unique selling proposition. They even own the fact that their products aren’t plastered with mascots and logos, focusing on style instead, which allows them to carry fewer products and target more schools. And on top of that, Drizly partners with retail stores across hundreds of cities, making them the largest alcohol marketplace. To make it easier, write down a list of… ALL of your skills. So how does Twelve Saturdays compete? This product ethos means that they only sell products that live up to this standard and pit themselves against a rampant problem in their industry. Here's how you can write yours: Once you have a vague idea of what your USP is, it might help to express it as a positioning statement so you can get it down on paper: [YOUR BRAND] offers [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. There’s no question that choosing a pair of glasses online is a difficult task. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. This is a statement that stops you in your tracks. They could have left it as a mere line of copy on their site, but instead they chose to incorporate the artists behind their products into the design of their online store, reinforcing the idea that tattoos are a form of wearable art. It goes deeper than that. That said, choosing your USP (Unique Selling Proposition) is one of the hardest thing you'll ever do as a creative business and it's why most businesses don't even bother trying. Drizly makes it loud and clear why they’re better than competitors. What makes you different? Passionate commitment to customer service 2. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. For example, a creative person who is highly organized and skilled at managing projects could be an effective event planner. Example 1: “ABC Staffing is the staffing services firm that delivers the best results for your employment needs.” Reasons to Believe 1. As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. While your USP should absolutely be unique to you (which is a given, considering that’s in the name), competitive research can tell you a lot about what your competitors are already doing, how they’re framing their USPs, and how you can be different. They have local options right on campus, and most big-box stores even carry local college gear. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. This makes it easier for them to develop their USP, in theory, but they still need to differentiate themselves from the inevitable comparisons between their products and their more familiar counterparts. Unique Selling Point Examples. At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: “What makes you different from the competition?”. Why we love this USP example. By entering your email, you agree to receive marketing emails from Shopify. bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. A Unique Selling Proposition is the link between your book, your reader, and the market. A USP isn’t just a persuasive line of copy on your home page. Get free online marketing tips and resources delivered directly to your inbox. They pioneered the space and keep that messaging alive in their marketing efforts. You have to differentiate around some aspect your target audience cares about, otherwise your messaging won’t be nearly as effective. What is a unique selling proposition and why do you need one? 1. Muse is a noteworthy example of why you need a USP even when your products are truly unique. Many design-centric brands source designs from real artists, but Tattly surfaces this fact about their business. Fresh Sends makes their unique selling proposition prominent from the second you land on their page — they’re modern and not like the rest of the floral industry. It is actually a lot simpler than that like the USP examples below show! Don’t push the process aside and leave it until the end. There’s no question that dealing with insurance is a very tedious and frustrating task. It’s a sentence that immediately conveys the unique value of Saddleback’s products in their signature irreverent tone: this product is built so well it will outlive its owner. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. Don’t be like everyone else though. Any visitor needs to be able to learn about your USP within a few seconds and above the fold. Closing a deal is hard. So their USP, naturally, is around enhancing your existing practice to “get the most out of meditation.”. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. This is key when clients are vetting you versus your competitors and deciding on who truly has a leg up in the game. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition . and then word it in a catchy and engaging way, your USP will dominate. Your unique selling proposition is what makes your product or service different from the competitors in your market. Braveen Kumar is part of the content team at Shopify where he develops resources to help aspiring entrepreneurs start and grow their own businesses. In fact, when cheap knockoffs of their products started appearing in the market, Saddleback Leather took it as an opportunity to create a clever “how it’s made” video that reinforces the quality of their own craftsmanship. Lilah B. leverages USPs to appeal to a niche audience in the beauty industry by showcasing clean ingredients, sleek packaging, and multi-use products. This floral company certainly stands out from the crowd — it’s new, fresh, with no fluff. However, their selling point is unique: free returns. And their try-on strategy does just that. Warby Parker offers a virtual try-on that allows people to ship 5 frames to their home and try them on for free. The steps to define your USP sound pretty simple: Have a close look at your competitors and compare them to your own small business. Install in less than 60 seconds for Gmail or Outlook. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy.Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard. They get these products in your hands when you’d actually use them. Instead, a USP is more tangible. This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. How to Define Your Unique Selling Proposition. Customers are assured that: These are staples of crowdfunding that have been brought to the surface and translated into value for the customer—it’s hard to argue with saving money and being more environmentally friendly, and supporting a business you believe in is a nice bonus, too. USP stands for unique selling proposition. Pipcorn also gets specific about how their snack food is healthy instead of just saying that it is, listing points of difference that their customers will care about. What makes their statement so assuring is the social proof and use of statistics. Find out what a USP is, why you should have one & how to define yours. People have been doing just fine for centuries without their product, after all. Install in less than 60 seconds for Gmail or Outlook. when you attempt to be known for everything, you don’t become known for anything. If it’s not, it isn’t going to be part of your USP. College students can get school spirit attire pretty much anywhere. Head & Shoulders has one of the most famous unique selling proposition examples of all time. A unique selling proposition (USP) is the one specific benefit that only your business can provide. It’s ultimately how you position your products or even your entire business to the rest of the world. Enter your Unique Selling Proposition (USP). Almost there: please enter your email below to gain instant access. Test the messaging with Yesware’s Template Analytics. Phrases like “all natural,” “whole grain,” and “small batches” are seen on the bag, and their site highlights other health benefits like gluten free, non-GMO, and antioxidants. If you don’t know where to start, looking at other companies’ unique selling propositions can help inspire your own and set the stage. Clinically proven to reduce dandruff — so simple yet so powerful. They want to create products that “work with your body’s natural chemistry, rather than to disguise or change it.”. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. Fortunately, there's an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email. This won’t be exactly what you advertise on your website, but it should help you clarify your USP, its audience, and any specific differentiators that might be worth highlighting. You can see how a lot of their copy, while focusing on different selling points, comes together under this single idea. Of all the messages they could have focused on, around style or quality, they honed in on a pain point that many women experience when shopping for bras, and they chose to double down. Test the messaging with Yesware’s Template Analytics. They are the first company to offer what they do, but having no direct competitors doesn’t mean they don’t have any competition at all. While some consumers may frown upon established brands that leverage crowdfunding, that isn’t the case here because of how they make it a part of their USP. Your USP will take the place of your personal statement, and its… It’s not necessarily what you sell that has to be unique, but the message you choose to focus on that your competition doesn't. Every company is different, and every company goes about their USP differently. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Anchor took this initiative. As an example, one product may use small-batch processing where its competitors do not. Anchor provides an easy-to-use hosting and publishing platform that focuses on making podcasts easy to create, allowing anyone to do it. Look At Your Competition. 1. Beardbrand’s USP takes the form of a product ethos that immediately sets them apart from the industry standard. Following up is a secret weapon. Conclusion. Both their marketing and sales efforts make their unique selling proposition loud and clear, “By injecting technology and transparency into an industry that often lacks both, we’re creating an insurance experience that is fast, affordable, and hassle-free.”, Robinhood is a “pioneer of commission-free investing”, And now that competitors have caught up, their unique selling proposition is focused on simplicity and accessibility, By doing so, they took an ordinary everyday product and made it into an extraordinary experience for their customers. As an online retailer, they had to find a way to overcome this obstacle. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. In the meantime, start building your store with a free 14-day trial of Shopify. Learn how to improve your website copy with our free, curated list of high-impact articles. The company ensures they’re different from other floral companies because they’re focused on freshness and seasonality. When creating your USP, remember — when you attempt to be known for everything, you don’t become known for anything. Share your unique selling proposition with email templates for new prospects. Using a USP is a great marketing tool to help position and sell your product. If you feel overwhelmed by cold calls, you’re not alone. That’s the fundamental element to creating a killer USP in 2020. The truth is, most people don't do it effectively. Tattly doesn’t have many direct competitors that sell similarly bold designs made from safe materials. There’s an advertising term that you should […] The artists behind their designs are as much a part of what they sell as the tattoos themselves, getting prominent profiles on their site organized under a section dedicated to Artists and their works. Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. Percentage of your skills at 10 companies that nailed their unique selling propositions get. About your brain ’ s Template Analytics Please feel free to use what is your usp examples examples to Inspire.. '' she lists the organizations she contributes to with monthly donations etc! Takes a different approach, offering gorgeous, intricate art for people of all time Parker their... 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