The much anticipated debut by Miuccia Prada and Raf Simons' opens with a group conversation. That’s what I’ve done this whole time, and I think that’s the brand so unique. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. By continuing to use this site, you consent to the use of cookies on your device. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. No, they don’t. It’s life-changing for them, and that’s how they put it. Drunk Elephant looks at pH levels and the percentage of active ingredients, making sure the products are formulated to be the most effective. When you find something that works and it restores your confidence, that’s a big thing. • What is your favorite book? It’s like with food. Drunk Elephant and carefully selected third parties use cookies on this site to improve performance, for analytics and to show you offers tailored to your interests on our site and third party sites. I had rosacea and typical skin issues that people have, acne-prone, sensitive skin, and an elimination diet for my skin is kind of what I ultimately did, identifying ingredients that my skin didn’t like and studying what they were and why – trying to find supporting evidence that that could really be why. From Jennie's curtain bangs to dark maroon lips, here are the K-beauty trends we're sure to stay in 2021. Could you tell us more about that? It’s about getting in touch with your skin and letting it do what it’s supposed to do; what it already knows how to do. And one of the reasons it’s so exciting is it doesn’t contain any silicones so someone who’s new to using it can use just a tiny bit, mix it with oil, B-Hydra, mix it with whatever, and get a little hit of retinol without doing the full 1.0. Do you have any tips on how to use them? You'll wake up with balanced skin, and can go straight into the C-Firma Day Serum, the B-Hydra Intensive Hydration Gel, the Umbra Sheer Physical Daily Defense sunscreen, and go about your day. 6. People are scared to use them together, people are scared of retinol in general. I’m launching the retinol which I’m really excited about. Drunk Elephant Slaai Makeup-Melting Butter Cleanser Breaks up dirt, makeup and sunscreen with a blend of oils—safflower, marula, açai, cranberry seed, borage, baobab, watermelon, sweet almond, mongongo and ximenia—along with sunflower seed wax. So I wake up, I don’t cleanse my face in the morning, ever. Another way to try the products is to do The Littles. And the glycolic will clear the way for the retinol to really get in and penetrate. A nightly use of Framboos in conjunction with retinol, used in alternation, is an incredible combination. I love so much what I do, I live my life, I do what I do, and it’s just nonstop. “Parabens are actually a good ingredient," says beauty boss Tiffany Masterson. But then there are other ingredients that are proven toxic. Established in 2012, Drunk Elephant skincare was founded by Tiffany Masterson, One of the main reasons she developed the line was to minimize her children’s exposure to toxic chemicals, hormone-mimicking fragrances and natural allergic sensitizers. The categories – dubbed by the brand as ‘Suspicious 6’ – are essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes, and SLS. Glycolic acid is the only AHA that actually penetrates your skin. Start slow, like if your skin’s not used to acids, slowly ramp it up to where your skin can adjust. It’s easy to use, not intimidating, it’s gentle, effective and just gorgeous. Ramp up, allow your skin to adjust and then pretty soon you can use it nightly or every other night in conjunction with the T.L.C Framboos. Especially now, in the age of clean beauty, where there's so much to consider when deciding what we allow our skin to absorb. • Who has been one of your biggest mentors? I always mix and never layer; they’re all going the same place. "People often mistake sensitised skin for sensitive. Skin should not be dirty in the morning if you’ve cleaned it well at night and used products that are absorbable. I have a lot of work to do, I’m very busy, and I do travel a lot and I’m gone, and I think that (time) feels right to me because I don’t feel like I’m missing out on what my family’s doing, and I just really try to have those moments with everybody. © Heart Media Pte Ltd. All rights reserved. Masterson: It’s really fun. I try to spend quality time with my children, even if it's – this sounds crazy – just a five-minute, face-to-face, going in their room and sitting on their bed because everybody’s had a hectic, busy day. And at night you cleanse well, and use the T.L.C. I’m really very connected with my skin. I think I could design some products myself based on the ingredients I’ve learned so much about, and let’s do this!’ kind of thing. I was trying to avoid these six ingredients that were out there in kind of everything. Drunk Elephant was established when founder Tiffany Masterson identified six irritating ingredients (dubbed the “Suspicious 6”) that she sought to eliminate from her skincare, including essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes and SLS (sodium laureate sulphate). (However, the eye cream and moisturizer are different in … Masterson is particular about the ingredients that go into her products and avoids the use of six she dubs the "Suspicious 6": Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS. Skin behaviours are acne prone, sensitised – which many people think is sensitive – combination, oily, dry, these are skin behaviours that are induced by ingredients we’re using. 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What’s your personal skincare regime like? She’s someone I reach out to when I need advice on next steps and has been since the beginning. Parabens, formaldehyde – some of these ingredients that are proven to be unsafe. After developing a personal interest in product formulation and the science behind skincare and clear skin, Masterson built the brand Drunk Elephant based on the six ingredients that she found interfered with skin. For sure, have babies. I think my favorite thing about my job is that I love my job. I had six products I wanted to launch at the same time – to me, instead of launching one product I wanted to launch a full skincare solution for people that wouldn’t have to look around at all – because my philosophy was so distinct. Sensitised skin is a behaviour; skin doesn’t act that way on its own. All over their website they are constantly talking about this. One really good way is to take one of the cleansers and the Virgin Marula Luxury Facial Oil because it’s so versatile. Question: How did you get your start with entrepreneurship? We bought him a piano and every day he’s on the piano playing that song, and he sings to it, and it’s just the sweetest. Masterson and her team have identified several 'problem' ingredients that are commonly included in skin care products and actively avoid them,” Dr. Heather Rogers, dermatologist and creator of Doctor Rogers RESTORE, tells TZR. Why do you recommend cleansing the face only at night? We launched the six, and it took a long time, and it was a lot of trial and error, but I’m so clear and convicted in the philosophy that I just never really had any doubt that it would work. I used to have combo, large pores, red skin. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients the skin recognizes and embraces. If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. Since 2012, Drunk Elephant has pioneered a skin- and hair-care philosophy that is as radical as it is simple. And so my advice to the consumer is if you have any skin issues at all – redness, oiliness, dryness, acne prone, combination – these types of behaviours, eliminate the six, see what your skin does and hopefully, it will resolve itself. I tried to start a business cleaning out people’s pantries where I would go and eliminate the bad things from their pantries and replace them with good things, called Holy Pantry. And it gets you over this fear of oil because people have a fear of oil. Because of this, the Drunk Elephant products are particularly good for people with sensitive or acne-prone skin, since these 6 ingredients are known irritants and acne culprits. But together, in alternation, I think it’s the best thing you can do for your skin. There are a couple different ways. He’s this humble, kind of quiet, very successful guy and I always reach out to him when I have a business question and have since I started Drunk Elephant. That blows me away. Q: What advice would you give to someone who wants to follow in your footsteps? By paying such close attention to the formulation process, as well as the ingredients, Drunk Elephant has set itself apart from other skin care options on the market today. So really pay attention to the pH level of the acid and to what other ingredients are in that formulation that will support the acid, make it better and if there are any irritants or synthesisers. And cut every single thing out. So we’re just supporting by nourishing the skin and feeding it what it can recognise, process and benefit from without these other ingredients that are there to, in my opinion, just market the product. Q: How do you balance work, life and such a busy schedule? They called me two weeks later, and said they’d tried the products and really felt strongly that it was a line they wanted to support. It’s just that I don’t believe that they allow your skin to function and thrive the way it should. We sat down with Masterson while she was here for the launch of Drunk Elephant in Sephora Singapore and chatted about her brand, skincare misconceptions and how to get skin as flawless as hers. We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. I do try to exercise every day to take care of myself because without that, you kind of go crazy. The removal of them would allow your skin to do what it knows how to do. Masterson: One highlight, and it’s every day, are when I get letters and DM’s and emails from people who have believed they’ve had a certain kind of issue with their skin – sometimes 20-plus years – and they’ve tried Drunk Elephant and then they realize that they have great skin. I surround the company with smart people and good people and find the best people I can find who know more than me. It was working for me, and it was working for everyone around me who was trying it, this philosophy. Her philosophy is simple: Clean products that are compatible for all skin. "Acids have grown in popularity because they work and they’re great, but it’s so important to make sure they’re formulated well and at the right pH level so that your skin can respond to them and not become irritated and sensitised". Anything too high is just going to be ineffective. You just follow your gut, and that’s what it is. So I avoid ingredients like that just because the consumer doesn’t want them. He’s just so full of common sense, but also so clear on values. One of the key ingredients in Drunk Elephant Protini Polypeptide Cream is a 9 signal peptide complex. As such, all Drunk Elephant products are formulated without what Masterson deemed the “Suspicious Six,” ingredients that she believed her company could do without: essential oils, silicones, sodium lauryl sulfate aka SLS, drying alcohols, silicones, chemical screens, and fragrances and dyes. That woke up this passion in me for ingredients – I already had it, because I had it with food and with my diet and the way I ate – but I got super interested when I started selling this bar cleanser. I travel a lot, too, so those days when I’m traveling, I like to go and get it done and come home. With our new hair and body lines, we are applying the Drunk Elephant philosophy from head to toe because skin—whether it’s the scalp or the legs or the any other part of the body—can only function at its healthiest when it’s treated with smart, nourishing, biocompatible ingredients. I would suggest purchasing the littles kit – it’s the entire drunk elephant line, in travel-friendly sizes for under $100. First, DE recommends using it as a booster, rather than a cream. First, we only use ingredients that directly benefit the skin or support our formulations. Just a few years later, the neon lids and clean products she created can be found on vanities and in Sephora stores everywhere. I was selling this bar cleanser and telling people, use this oil or this serum, trying to find products that would help people’s skin. The chicest bathroom vanities from Rosie Huntington-Whiteley, Kim Kardashian and more. I always wanted children growing up, and it’s the best thing that’s ever happened to me. My creative juices really flow at home. Drunk Elephant is formulated using ingredients that can be … “The Subtle Art of Not Giving a F**k” by Mark Manson. If I need to cook dinner, I’ll cook dinner and sit back down; if I need to drive somebody somewhere, I’ll go do that; and a lot of times I’ll take conference calls while I’m exercising. And, it’s exciting. It’s one of those things that you wake up for and you get out of bed for. I had the products made, and we launched our own website in late 2013 – drunkelephant.com – and for about a year, I listened to feedback. I don’t care what it is, just stop using it. You don't need a lot because it’s a 1.0% retinol. Everything you wanted to know about the safety of Drunk Elephant reviewed in one place. Your California Privacy Rights/Privacy Policy. I don’t know of any other brand anywhere that avoids all six of those ingredients. Masterson: Follow your gut and be yourself. Sensitised skin is a behaviour induced by ingredients over time; skin doesn’t act that way on its own.". Touting non-toxic skincare, Drunk Elephant’s name itself is inspired by a key ingredient that is also one of its star products, Virgin Marula Oil (HK$565) — just as Masterson first discovered its beneficial properties, she also saw online videos of African elephants acting as if they were ‘drunk’ when they ate the marula fruit. Lavender Chang hopes to bring our attention to the small details and nuances we face each day with fresh perspectives. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. There’s not a whole lot of evidence because you use it in such small amounts. I usually fly in, have a meeting, go to bed, wake up, have a meeting, fly home. They brought me in in January 2015, and now we’re almost five years with Sephora. Drunk Elephant believes that these six ubiquitous ingredients are at the root of almost every skin issue and when entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. What are some basic acids you think everybody should have in their skincare regime? But do they need to be treated different than each other? We call the culprits the Suspicious 6—essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS—and you will never find any of them in our line. He was in. This is a lesson I learned for myself after trying and seeing very little results with their skincare. That’s been my experience with my consumer and that’s what’s worked, Drunk Elephant C-Tango Multivitamin Eye Cream, Drunk Elephant B-Hydra Intensive Hydration Gel, Drunk Elephant Umbra Tinte Physical Daily Defense SPF 30, Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30, Drunk Elephant T.L.C Framboos Glycolic Night Serum, Make room in your suitcase – we’re rounding up the best beauty products to cart home from your travels, She has 27.1 million followers on Instagram, an estimated net worth of more than $756 million and owns a billion-dollar beauty empire. Parabens, by the way, I think are fine. Masterson: I find (balance) because I really try to do this from my home. I can’t believe it. For example you see people on YouTube who put something on their skin and it turns bright red. Even Sephora is on board now with the clean seal. Note I will link to every product directly to avoid confusion. And in fact in many cases, and in my case, it hurt my skin. You don’t look around. There’s no doubt 34-year-old Huda Kattan has made it big, and as she tells us in this exclusive interview, she’s not about to slow down anytime soon. I just try to make sure that I have moments with each family member that are quality. I wanted to really be an open book: here’s what we are, this is what we use, this is what we avoid, and if I’ve made mistakes I want to publicly fix them and not be defensive and be the person that I am, but to my consumer, and really make sure they have a positive experience. I think a lot of brands are trying to be "clean" but that does not mean they’re avoiding the Suspicious 6. I couldn’t find a brand that didn’t contain at least one of them, and I really believed, and was super convicted, that these six ingredients were at the root of people’s skin issues. Masterson is particular about the ingredients that go into her products and avoids the use of six she dubs the "Suspicious 6": Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS. Fresh off his role in the hit Netflix series "The Queen's Gambit," Thomas Brodie-Sangster stars in the new Celine Homme campaign titled "Portrait of an Actor.". Personally, this is a huge part of what drew me to the brand in the first place and why I was so excited to try out their products. When creating my line I wanted to avoid any bad ingredients that could be associated with disruption or diseases, and I called it "clean" at the time because in my mind, "clean" meant that your body could process and use all the ingredients without any kind of disruption. A few things to consider. I just leave the acid mantle that’s on the surface intact and then I do C-Firma, B-Hydra, a little D-Bronzi Anti-Pollution Sunshine Drops, and then maybe a drop of Marula oil. Skin behaviours are totally different. Drunk Elephant avoids six ingredients that they believe are at the root of almost every skin issue. I don’t look around at what other brands are doing, I don’t look around at trends, and I don’t listen to that stuff. If they release a new product that is not listed here, please comment below and I will add it. Check out the savoir-faire of this true handcrafted work. The Suspicous 6 that I avoid are not scary ingredients; some of them are clean. "Clean" in the industry today is just simply avoiding “toxic ingredients”. You can literally use it like a moisturiser. Use it exclusively for 4 weeks and see how your skin responds. It was kind of a bummer, maybe they’ll change their mind type thing – and they did. Hyaluronic acid is important for hydration. I used to have rosacea. We have a cohesive brand and a brand with a strong DNA – we really know who we are and we’re very clear about that. Whereas these six ingredients that I wanted to avoid are different than "clean" – I felt they were incompatible with the skin organ itself. I’m just living my life, day-by-day, and getting to be in the mix with all my kids and in the middle of everything that’s going on in my kids’ lives and with my family. It’s really working all day – I’m on the phone or doing marketing and proofing marketing things going out. Can you tell us more about your Clean-Compatible skincare philosophy? To give you a clue, here are other Sukari babyfacial’s key ingredients: gram pea flour, matcha, milk, apple, pumpkin, pomegranate, and cactus extracts. But those with senstised skin who have been using ingredients that are inducing those behaviours over time, they can’t use very much at all because their skin is reactive. It eats away at the pore lining so it helps with blackheads and breakouts. I’m here in Houston with my design and marketing team and I do a combination of helping to manage the social accounts, take conference calls, and do creative off-sites at my house. • What is your favorite song of the moment? If it is not safe, I’ll tell you why. I’m always surprised, and I feel like pinching myself. But, just being yourself and following your gut and listening to yourself, going from that angle and staying with that not veering from that, is really what makes people and brands unique and stand out. That’s been my experience with my consumer and that’s what’s worked. Drunk Elephant prioritizes using quality ingredients and making effective formulations, as well as safe ones. No makeup, no powder. At night I cleanse it with one of my cleansers, and I put on a mixture of T.L.C Framboos, a little bit of retinol, a little bit of oil, a little bit of B-Hydra, and some either Protini Polypeptide Cream or Lala Retro Whipped Cream. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face). Drunk Elephant is clean, but in our opinion, “clean” is not nearly enough when it comes to caring for skin and hair. So, if you have some Drunk Elephant hanging out unused in your stash try giving them a whirl again but remember you’ll have to go on a skincare diet and limit yourself to the Drunk Elephant only to see the best results. You've emphasised on the difference between skin types and skin behavious. Sukari Babyfacial 25% AHA + 2% BHA Mask. Drunk Elephant officially launched in 2014 on the premise that “a product is only as good as its worst ingredient,” sparking a whole new category of skincare that creator Tiffany Masterson coined clean-clinical. It just kind of does what it does and I don’t have any issue with it anymore. I was kind of trying to find ways to start a little business here and there, and the businesses I tried to start were hilarious. Many a time, fragrances, essential oils, dyes and silicones are there to make the formulation more appealing. So I added the word "compatible" recently because I realised there was a lot of confusion around my philosophy. The mother of four started her label because of a personal need for better skincare and did so without any formal education or training in the field prior. But the industry has sort of decided that they’re toxic and so the consumer wants to avoid them. Q: What have been your career highlights? That’s your skin. The Suspicious 6 are different in that I’m looking at the skin organ itself and the way it responds. It’s a good formulation. According to the brand's website, "While Drunk Elephant aims for its products to be as natural as possible, it is far more important that the ingredients in them be effective and safe." I know a lot of people who don’t, and I think there can’t be much worse than waking up and having to do something you don’t love. There’s lots of acids but one is L-ascorbic acid, which is Vitamin C. It’s the purest form and only form that’s already present in our skin naturally. I don’t have a start and stop. Tiffany Masterson: I was a stay-at-home mom, and my youngest was around 6 or 7 at the time. Is Drunk Elephant safe? I think it’s just trial and error from that point on and you can figure out what works for you. Both contain ingredients like astaxanthin, grape juice extract, and marula oil that I like, but don’t like nearly as much as straight vitamin C. Overall, my pick is Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30 with 20% zinc oxide (larger tube, blue cap). Curtain bangs to dark maroon lips, here are the K-beauty trends 're... The skin ingredients that if they drunk elephant ingredients to avoid a new product that is active when! 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