If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. Don’t make brands think of creative ways to work with you—that is your job. However, brand ambassadors are hired for long-term representation, while an influencer is like a contractor who is hired for a short-term campaign. Here’s an example of a letter sent to a blogger to solicit his participation to a round-up blog post. If you haven’t worked with anyone yet, simply pitch them an idea. “DM to Collab” Comments. It may take time before you find a brand who is interested in collaborating with you. In fact, in 2017, the #1 platform for influencers was Instagram, with a staggering 92% share. 10,000 hours of practice Why? If you have a good idea of what influencers expect from collaboration, you will write a perfect outreach email and get your brand noticed. Influencer marketing is no more a ‘one-off’ strategy. This is important as you get to address your influencers directly for the first them. This is because influencers tend to get loads of emails from brands about partnerships and if you don’t stand out, they may ignore you. There are few strategies out there that give such drastic results for a single style of marketing, so it’s clear that we’re onto something. This strategy, however, does not guarantee success because one has to ensure long-term sustainability. However, to find a brand influencer you want to work with can be very challenging. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. Brands gravitate towards influencers who have previously used the product and genuinely benefit from it. Try not to feel discouraged. We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. Learn how. A good local influencer, for them, would be the local 'hotspots in s'-Hertogenbosch' account - this type of account can be found pretty much anywhere. If you have never created influencer outreach email templates before, feel free to use this article as a guide. Bloglovin' found that 63 percent of marketers have increased their budgets for influencer marketing in 2017. Top Nike Influencers. This is done so that the brand influencers can experience your product first-hand. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. You need to come up with attractive subject lines and write stellar email copy. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. Don’t expect to become rich from your early collaborations. Congratulations! You can compensate brand ambassadors monetarily, through discounts on your product/service, or with free products/services. Use bit.ly to track all your links. Influencer marketing is the fastest-growing online customer acquisition channel, beating email marketing, paid and organic search. Learn with us by going through the 10 tips and tricks we have laid out for you below. It is time to connect with the brands you have been using and dreaming of partnering with. This post will cover using micro-influencers, then I’ll share 10 influencer marketing email templates. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. They likely receive hundreds of emails every day. You’ve created your influencer media kit and now it’s time to start reaching out to prospective brands and businesses you’d like to partner with. Consider it experience, and at the same time, you are building your online reputation with the … They could work with local influencers to increase brand awareness and let people know they have opened their doors. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. With the right language and tender, brands are winning themselves massive bloggers and their engaged followers. Their results have been impressive, too. TRIBE is the world’s fastest growing self serve marketplace connecting brands & agencies with social media influencers. You can’t send an email to an influencer with instructions and expect them to post about your brand or products. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Find Now >> How to Reply to a Collaboration Email with Helpful Tips & Tricks Replying to a collaboration email is as important as sending one. 10 Red Flags to Spot Influencer Scams 1. But here’s something that could help. Including a media kit in an e-mail to brands show you’re serious about business and you’re no dummy to how this whole “influencer” thing works. So as both a linguist (that was my degree, way back when!) Collaborating with influencers generate a targeted-consumer base for your brand. However one of their recent marketing emails stated that over 100 brands are currently using the platform to find and pay influencers for published collaborative content. Schließlich erreichen Sie mit ihren Posts und Texten viele User. There is no indication of how many brands or influencers are on the platform at the moment. Note how the introduction is succinct, but how the writer hooks the interest by giving a review of one the influencer’s blog posts and praises the thoughts within it. What worked so well in this campaign was that the brand connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. So, as an influencer or brand, you have to know how to reply to a collaboration email. It’s not that easy to grab the influencers’ attention, but it is possible. Or they could go and take a look at the most popular photos using the hashtag of their city, #denbosch. Influencer marketing is on the rise and is set to become one of the hottest trends in marketing over the next five to ten years. How to Approach Brands with Your Influencer Media Kit. Men’s clothing brand, Bonobos, wanted to promote their Summer 2016 Collection through social media, and digital marketing campaigns. 50 influencer marketing platforms connecting brands to content creators The updated list for 2020. Because you don’t have a message limit, you can add more information in an email to get influencers excited about the potential collaborations. Media kits don’t have to be intricate or as daunting as they sound. See the top 2,257 Nike influencers. Brand ambassadors are similar to influencers in that they represent your brand through their posts. In addition, influencer marketing tools often offer marketing tools such as automated emails that reduce other e-commerce challenges, like cart abandonment. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Your email shouldn’t write the “About Us” page of your brand, a line or two will do. Influencers on their platform must have at least 5000 followers to connect. With emails, you’ll need to consider what subject lines to use. for about a year now and I love your work! I’ve been following your [blog, Instagram, YouTube, etc.] what makes influencer marketing really work, take you behind the scenes, and show you the precise methodology, structure, and strategies that have proven to be effective across thousands of collaborations between creators and brands—from start-ups with a handful of employees to the largest brands in the world. Find right YouTuber for your brand with InflueNex. Laut einer Studie von Technorati Media vom Dezember 2012, über die der eMarketer berichtet, erklärten 65 Prozent der Top-US-Brands, dass sie das Influencer-Marketing nutzen würden. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM – initially) about collabs. They may be prompted to reply to your email even just to thank you. Access Influencers in minutes. But they should still be kept short. Part One: How to reach out and pitch to brands via email Here is the exact template I pitch to brands: Hi Brand, My name is Emma and I’m a Seattle fashion/lifestyle blogger. Invite Influencers to Brand Events. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. Influencer Outreach Email Template Ideas Gifting for Review or Mention. We might see more detailed influencer contracts that protect both the brand and the influencer. Instagram is typically the first platform that comes to mind when people think about when finding top notch influencers. Loads of brands give away free samples of their products to the influencers. It’s not easy to encourage, especially big companies to collaborate with small businesses like you. To find the right fit between brand and influencer, you’ve got to find someone who is aligned with your brand’s vision, mission, and identity. Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Email address: Leave this field empty if you're human: in Articles. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. Case Study #4: Bonobos. I’ll be sharing my exact email pitch template and the 7 things you need to include in your next brand email pitch. Without knowing how to email influencers to promote your products, it can be difficult to get their attention. Brands are investing more of their time and money on influencers. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Brands like TapInfluence have started cashing in on the influencer marketing wave by providing an engine that fosters connections. include influencer marketing examples along with 10 templates. Influencers, the word spell check is ever aching to correct, have become a permanent fixation of modern social marketing strategy. 4. Hi [influencer’s name], I’m [your name] from [your company]. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. Influencer marketing trends 2021 show that in the future, businesses will hire influencers on an ongoing basis to increase their reach and brand loyalty. They launched the #BetterThanAC campaign to … But how can you stand out? Here are a few other benefits of influencer marketing tools for e-commerce brands: Letting the influencer choose the brand or product means the person using your product is more likely to be genuinely interested in it. If you don’t have a proper influencer outreach program in place, chances are you may never receive a response from them. Remember: Influencers are popular social media personas. In fact, you can find a cute one-page kit on Etsy for like $12. If an influencer has their email in their bio, you can be sure that they’re open to promoting businesses on their Instagram. Sie sind begehrt: Blogger und Social-Media-Nutzer mit großen Reichweiten sind für Unternehmen besonders interessant. Of all the Instagram scams to spot, this is probably the most common. Next brand email pitch template and the 7 things you need to include in next. 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