This can also be used by influencers who want to double down and their content and figure out how their channel is performing. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward. As mentioned, you can expect to pay around $79 or more just to access their databanks. In 2018, Linqia Research found that 86% of marketers and advertising agencies utilized influencer marketing as part of their overall outreach strategy. For the next portion of this article, we’re going to be discussing a couple of other tracking influencer marketing outreach tools that you can use when you’re browsing the web for influencers that you think might line up with your brand! Check Results for Your Influencer Marketing Research, 3.1 Helpful Influencer Marketing Platforms, 3.2 Helpful Social Media Influencer Agencies, 3.3 Helpful Influencer Management Platforms, 3.6 Top Useful Micro Influencer Platforms, 4.2 Helpful Influencer Marketing Websites, 4.3 Why Do You Need an Influencer Marketing Platform, 4.5 Helpful Influencer Marketing Software, 4.7 Helpful Social Media Influencer Agencies, 5.7 Successful Influencer Marketing Examples, 5.8 Influencer Marketing Tips for Dummies, 6.4 How to Do Influencer Marketing Research, 6.5 Influencer Marketing Research Efficiently, 8.3 Hootsuite Review and Its Best Alternatives, 8.5 HypeAuditor Review and Its Best Alternatives, 8.7 Social Bakers Review and Its Best Competitors, 8.8 Tribe Influencer Review and Its Best Alternatives, 8.10 What's Social Blade and Best Alternatives to It, 9.2 Use Online Video Marketing to Promote Your Business, 9.3 Measure Social Media Impact with Several Ways, 9.5 Know Your YouTube Audience Demographics. Formerly a tool from Moz, Followerwonk has transitioned to new ownership under one of the original engineers on the project. Influencer marketing research can be a bit difficult. Even though it is not exactly a chrome extension — it does offer a plug-in version that you can use in order to find the email that is connected to the domain of the website that you are on. This means we may make a small commission if you make a purchase. Whether you’re a solopreneur or part of a team, you’re already fighting tooth and nail to build your own audience. And then integrations with SEO services like Moz, Majestic, and SEMRush help you filter those influencers to find only the ones with the most authority: Once you have some influencers you want to connect with, Pitchbox helps you send personalized outreach emails, as well as automated follow-ups that they claim can boost response rates by 62% on average. Estimate YouTube channel value in a click. Influencers for Brand, Top Role-playing video game YouTubers in All Countries sort by subscribers, Part 2. Here, companies engage social media stars to use their large fan-base to promote products and services on their brand’s behalf. It also offers a very easy management feature that will allow you to double-down on your influencer marketing outreach and make sure that your progress is kept tracked. Influencer marketing begins when you reach out to an influencer (be it on YouTuber, Instagram, Twitter, Facebook, etc.) ), you get advanced filters (for selecting category, language, etc. Well, for one, it is a chrome plug-in. You will need to sign up in order to get started and use this for free. Pricing is based on a request basis, which means. In 2018 searches for the phrase “influencer marketing” rose to 61,000. Social media has become a prolific tool for companies to build their brands. If link building and SEO is your focus, Ninja Outreach is an excellent option. For example, when you’re searching for people who’ve mentioned your brand or related topics, you can quickly see, and sort by, “reach”: Essentially, this lets you find the most influential people who are posting about you and your niche. It’s more than a simple list – BuzzStream gives you a full image of both that person’s websites and social media presence: Then, you can easily add those influencers to sortable, filterable prospect lists. But what I think is cool about Dovetale is its Monitor feature. Only takes into account real and authentic engagement — fake followers are immediately crossed off along with fake engagement. NinjaOutreach lets you search for prospects in its database of over 25 million websites. ), Limited to blogs and apps (no support for other social media platforms. One of the best ways that we can see the growth of influencer marketing over the last few years is to compare the estimated market size of the industry each year. It’s honestly one of the easiest and most efficient marketing research tools available, and there’s not much fault that you can find with. The best influencer marketing research tools for all budgets 1. This, we recommend, because it can find email addresses for you. Virtual influencers. All Rights Reserved. The expansion of the use of social networks has led to changes in the communication of brands and companies with consumers. Influencer Marketing Research. Platforms supported: Blogs (main focus). If you want to be able to use InflueNex for the long-term, you will have to sign up. Awario calls itself a “social media and web monitoring tool”. Can be used not only for websites but for apps as well. Measure brand resonance. Again, much like with traackr, although you can’t call its larger database a bad characteristic, it can make it difficult to find suitable influencers — especially if you don’t make proper use of their keyword and filter search tools. Which means that you, and your business, will have to reach out to someone that will reach them. You can also add tags to organize things further. So what are some of the feature differences that might push you in one way or another? Like BuzzStream, NinjaOutreach offers a 14-day free trial, so you can sign up and see if it’s right for you at no risk. Het verschil is dat het kanaal veranderd is. Of course, there are obvious pros and cons to each search engine — some might not work the same as another and most are focused on specific social media platforms (be it YouTube, Twitter, Instagram, etc. While not part of influencer research, you still might find these features helpful. Awario starts at $29 per month (billed monthly). Find right YouTuber for your brand with influceNex. If you buy into their plan (or if you try out the free version), you can also get analytics for the influencers that you discover — allowing you to choose whether or not they would be suited for your brand. Influencer marketing draait vaak om het halen van een groot bereik met een bekende influencer. This feature lets you track your competitors and see which influencers are engaging with your competitors. And it also includes other features for Twitter analytics that can help you monitor your own account. While you will need to enter a payment method to get the trial, there’s no charge as long as you cancel before the trial is up. It has a specific use that doesn’t extend more than what is offered. Awario is a great option if you want to use social media monitoring to find opportunities to connect with influencers (and it’s great for keeping tabs on your own brand, and competitors.). That’s what tools like Hunter.io and Discover.ly are for. Use this guide to research the business of influencer marketing, current issues and regulations in the industry. Personally, I find automating the initial email to be a bit spammy – but to each their own. ), but we’ll be covering all that and more in the compilation below. Note: You can now use Hunter to send outreach emails. While some full-service influencer research tools (e.g BuzzStream, NinjaOutreach) offer something similar, Hunter focuses solely on finding email addresses. And you can also filter by: Then, you can add those influencers to a list (or import your own list of URLs). Analyze Influencers, Compare It’s impossible to give a single overall recommendation because a lot of your decision should come down to your unique needs and budget. In order to use Twitter lists in your influencer research strategy, you need to already have a list of influencers you’re considering. Dovetale starts at $199 per month. You have to keep in mind that different platforms mean different influencers and that different influencers mean different strategies. Beyond that, you can also set up ongoing monitoring for specific keywords and view an influencer report to see the most influential accounts for that topic over time. In the end, Followerwonk can’t compete on pure functionality to any of the previous tools. It automatically searches the profiles of relevant Twitter influencers and brings you closer to a person that is best suited for marketing your brand. Influencer marketing research can be a bit difficult. Intensive influencer research is very beneficial for the company as its importance is gaining over digital advertisements over several social media platforms. Buzzsumo also has some nice free features that are worth a look, especially if you’re primarily interested in Twitter. It can be a bit of a pain to scour through an influencer’s social media for a business email that you know they’ll respond to and sometimes even humanly impossible. If you’re looking for a search engine for influencers on a variety of different social media platforms, then Upfluence can offer that for you. That’s an incredible 1,500% increase in searches for “influencer marketing” over just three years. Much like most influencer search engines, this does offer an analytics dashboard where you can analyze the performance of the influencers that you are interested in. Discover.ly is probably a name that you’ve heard thrown around in the community before, but how does it actually work? Better yet, Hunter is free for up 100 email searches per month. Social Media influencers are the present. At the moment, the cheapest subscription plan that they offer is around $29 per month. While it’s main focus is on blog influencers, GroupHigh can also help you find Twitter, Instagram, and YouTube influencers. Beyond that, BuzzStream also lets you use keywords to find influencers related to you and your niche. Having your product endorsed (by the right person) is a very lucrative move. Prove the efficacy of your campaigns. Great for discovering blog-influencers that belong in the same interest groups. Discovering influencers with TweetDeck has never been easier as it gives you the level influence certain people have based on the number of retweets they have (from the same people), how many lists they are on, how many followers they gain, etc. Offered by: impulze.ai. Much like with InflueNex, this is an influencer search engine with a focus. With TweetDeck, you can keep track of what your competitors are doing and trends on Twitter based on hashtags and keywords. Also, its wide reach is definitely not a bad thing, but if you don’t make proper use of the advanced search features, you might find yourself scrolling and scrolling for a long period of time. Influencermarketing is een vorm van marketing die vele voordelen biedt. Keyword searcher is available that you can use in order to discover influencers that meet your business’ niche market. Provides analytics based on influencer performance. If you want to try this website out for yourself, you will need to sign up and apply for their free demo. But part of that “monitoring” actually includes features that you can apply directly to influencer research. The interface is clean, you get a search bar (for typing in keywords, tags, etc. So, its limits are fairly obvious in that sense. It’s a blog-based searcher tool that you can use in order to discover different blogs that are similar — hence the name. The algorithm that they use is top-notch, there’s no denying this, but you will not be able to use any of it unless you sign up and up pay their subscription fee (which has been rumored to round up to a couple of hundreds per month.). They are self-sufficient and want to research a brand on their own and hear about it from someone they trust. It’s also a great way of scoping out what your competition is doing right — as it will show you when certain competitors gain new subscribers and whether these new subscribers are potential influencers that you can reach. Some examples of our past experience with influencers are below: SocialiQ - Influencer Marketing Research Tool. And another interesting feature that you won’t get with many other tools is Payments. Dovetale brands itself as “Real-time analytics to grow your brand”. It also offers niche-relation algorithm analysis that will allow you to discover even more influencers based on the contacts that you’ve already made. Channels, Social YouTube Influencers, Contact Functions as its own search engine for Instagram. Here are a few notable differences (though not a complete list): Additionally, because NinjaOutreach’s cheapest plan starts at $69 per month, BuzzStream is a bit more accessible for smaller bloggers. And as you scale up in price, you get features that also make BuzzStream great for larger businesses and teams. It doesn’t offer as many actual search features as some of the other search engines in the market, but the important bits are still there — allowing you to discover influencers through relevant keywords and tags associated with their profiles. Influencer Marketing Research. Influencer Marketing is becoming a media channel. Home Extensions SocialiQ - Influencer Marketing Research Tool. YouTube-based influencer search engine, so it’s not very effective as discovering influencers that are on other platforms. Second, BuzzSumo also includes a great Twitter influencer research tool. And while they’re not as full-featured as the paid tools above, they’re a good option for bloggers on a budget. But does integrate social media in some ways, like listing a blog influencer’s social media accounts. For unlimited searches, plus more pro features, plans start at $99 per month. For our last recommended market influencer tool, we have Similar Web. But beyond building your own audience, another effective way to get yourself in front of people’s eyeballs is tapping into existing audiences that other people have already built. #1: Social Influencer Marketing Campaigns Are on the Rise According to the 2016 Influencer Marketing Report released by Chute (a user-generated content marketing solution), 66% of the more than 200 marketing professionals surveyed used social influencers as part of their marketing strategies in 2016. They are the driving force of all things media. Modern day consumers are blind to billboards and deaf to commercials. Home Blog Social Media Influencer Marketing 9 Tools for More Organized Influencer Research. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. The first influencer search engine that we recommend is InflueNex. Much like how we got a very YouTuber-focused search engine with InflueNex, you have a Twitter-based search engine with FollowerWonk. Despite that full-service approach, BuzzStream still has pricing plans that are accessible for solo bloggers and entrepreneurs. However, the main reason that we recommend it for influencer marketing research is that it has search capabilities that will allow you to discover influencers based on the constancy of audience engagement, the lists that they are on, etc. In-Depth YouTuber data analytics are also available on-site so that you can determine the influencer’s current reach, the activity levels of their audience, the channel’s growth tendency over time, etc. And then once you have your prospect lists, NinjaOutreach helps you send automated, personalized emails to the people on your list, as well as automated follow-ups if desired. NinjaOutreach will track details on email opens, clicks, and replies so that you can see how efficient your efforts are, as well. A better approach is to use a tool that’s specifically designed for influencer research. Of course, you can collapse this and manage how you want it to look, but that’s a skill that you’re going to have to learn how to do yourself — and it’s not as intuitive as the interface makes it appear. During this type of marketing you are required to establish a win-win prospect with your influencer and get benefitted with targeted audience. Those people are called influencers. That will be able to sell your product — and to a demographic, that matches the people you were targeted in the first place! The results indicate that influencer marketing on Instagram can be described as a logical process, and that the built in level of trust between influencer and reader is essentially impossible for a brand to build alone with the consumer, which is a very strong argument And no matter what niche you’re operating in, I can guarantee that there are plenty of influencers you can connect with…if you can find them. Have you wondered how to go about influencer outreach? So how does BuzzStream actually help you build those relationships and get that buzz? You can also do the same for your own accounts, but I think the competitor analysis is the coolest part. Doordat het exposure, engagement én direct verkeer genereert, is gebleken dat dit met name voor B2C bedrijven zeer positief uitpakt. It’s a huge engine, and we wouldn’t be able to describe all of the great features that it offers. Platforms supported: Instagram, YouTube, Facebook, Twitter. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing to be an effective strategy. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. As stated earlier in this report, 93% agree that Influencer Marketing is an effective form of Marketing, and a full 92% of respondents also answered “Yes, Definitely” or “Somewhat” to the question: “Do you see Influencer Marketing being a scalable tactic in your marketing mix?” Hunter is a bit of a twist. Media Influencers, Social Media Marketing Tips for Small Business, Reach Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Neat, right?! These recommended tools come in the form of both influencer search engines and your average marketing tools, neither of which are exclusive of course. Advertisements are not as effective on TV or newspaper ads anymore, not to the younger demographic, at the very least. He helps clients grow their web visibility by writing primarily about digital marketing, WordPress, and B2B topics. Currently, the leading trend … Build Buzz.”. The only downside? You will be able to use this to discover influencers from different platforms, but its tools are centered on copywriting content or Twitter. If you’re a blogger, BuzzStream is probably the most accessible full-service influencer research platform that won’t bust your budget. Like BuzzStream, NinjaOutreach is another full-service cloud-based influencer research tool. The credit-based payment is different for both websites and apps. Daarnaast zijn backlinks vaak een bijkomstigheid die voor zowel B2B als B2C bedrijven erg aantrekkelijk is. Hosted by Cloudways. You can search both Twitter bios and shared content to find relevant influencers. You can also get a 14-day free trial to see if BuzzStream is for you. Custom keyword search and advanced filters are available for efficient browsing. If you’re doing paid influencer marketing, you can actually manage payments and collect tax details right from the Dovetale interface. InflueNex is a YouTube-based influencer search tool that you can use in order to discover popular YouTube influencers for potential marketing opportunities. Platforms supported: Finds email addresses. Astoundingly this rate of increase continued. Their pricing is on the heavy side as well. NinjaOutreach lets you automate your entire email sequence (including initial email), while BuzzStream only lets you automate your follow-ups. As of right now, the lowest available subscription plan is priced at around $795 per month. We conduct research into brand essence, strategic fit, concept testing, market opportunity, competitive analysis, messaging testing, psychographic research, millennial marketing insights and influencer marketing analysis. Updated on November 13th 2019. It’s a little bit closer to a searching engine than the other tools that we have discussed thus far, as it uses an algorithm to asses Instagram influencers based on their niche, their number of followers, and authentic audience engagement. Many of these tools also offer free trials or free tiers, so you can play around with the ones that you find interesting to find the right platform for you. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Built with Kadence. It is also a Twitter-based tool. It doesn’t do other networks – but if Twitter influencers are what you need, Followerwonk can help you find them for free. Of course, payment is usually involved (either in the form of monetary payment on a click by click basis, a percentage cut, etc.) It’s primarily made for Twitter analytics, allowing you to find influencers on Twitter that you can reach out to in order to promote your product or service. Build Buzz.” If you’re interested in influencer marketing, that probably sums up your goals pretty well! While the main service is premium (you need to schedule a demo for pricing), they have published some free influencer lists so you can see the type of results that GroupHigh is capable of generating. In fact, you’ll see a lot of similarities between the two, though I’ll try to suss out some differentiators at the end of this section. Has a very wide reach, it doesn’t have a sole focus. Influencers zijn actief op social media en hebben veel volgers omdat ze consumenten inspireren, vaak op een bepaald gebied (denk aan: reizen, mode, interieur, dieren, kunst, eten, kinderen of sporten). While anyone can use it, that’s a good reminder that this one is best for blog outreach, rather than anything to do with social media. If you’re interested in influencer marketing, that probably sums up your goals pretty well! You have to keep in mind that different platforms mean different influencers and that different influencers mean different strategies. Find out how you can find super under-the-radar guest blogging opportunities in this tutorial. HypeAuditor is for businesses who are interested in networking on Instagram. Much like the tool before, it is based on a result (credit basis), so you have a numbered amount of results available per search. So this tool is kind of half for research, half for stalking. You will need to sign up in order for this to work for you. You might not have heard of these before, but the basic gist of these websites is to provide an easy way of tracking down potential influencers that you might want to work with. At the moment, their pricing starts at around $79 per month and higher — depending on the plan that you end up choosing. First, it can help you find the most popular content for specific topics. It does come with a dashboard where you can see how that Influencer has performed over time — their most popular posts, their official ranking, etc. Payment is based on a credit-basis (per search rather than unlimited per month, year, etc. Influencers, Influencer You’ll also have to contact them if you want to access some of their other features which will cost even more. Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. While BuzzStream does display information on social media accounts, it’s still primarily focused on websites. Helpful…but most of the other tools can already do that for you. With the explosion of, both big and small, influencers these days, it’s hard to find the one that will suit the needs of your business the most. Management, Batch Platforms supported: Blogs, Facebook, Twitter, Instagram, YouTube, Google+, and Forums. Influencer marketing is de mond-tot-mondreclame van de huidige tijd waarin iedereen altijd online is. Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by Voor het verhogen van betrokkenheid is werken met meerdere kleinere influencers aan te raden. and ask them to endorse a product or service that your business offers. ). Although Tweetdeck is primarily an influencer management tool, it actually offers a bunch of great features that you can use in order to connect and discover influencers for your marketing strategy. Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. Blogs, Facebook, Twitter, Instagram, YouTube, Google+, and Forums. Especially for those who are looking to level up their influencer marketing research ability. How does one define Influencer Marketing? NinjaOutreach lets you directly search for Twitter and Instagram influencers. For more control, you can filter by criteria like: Followerwonk’s Analyze tool can also help you create various segments of Twitter users. To drill down even further, you can also filter by individual networks: This helps you not just find influencers one time, but also stay on top of influencers as time goes on. The tool lets you search Twitter bios by keyword and then compare those accounts to other Twitter users and/or download reports. Influencer fraud (including fake followers) was estimated to cost businesses up to $1.3 billion, about 15 percent of global influencer–marketing spending. However, it should help you discover influencers similar to ones that already have in mind — for an in-depth comparison basis that will prove that you are making the right choice! It’s something that we’ve had to learn to adjust to over time. You can’t try this for free either, if you want to be able to experience their engine before having to pay for the $750 (or more) fee, you will need to sign up and apply for a demo first. And I really love the Type filters that let you further filter by whether the influencer is a: There are also other filters for activity, verified status, location, and more. First and foremost, this is not a free program and you will have to sign up to use it. While it doesn’t have every single feature, it should have all the features most bloggers need. So, you won’t have to visit a website each time you want to use it — all you need to do is access the chrome plug-ins tab and use it in order to contact influencers that are on websites such as Linked In, Facebook. BuzzStream’s Starter plan begins at just $24 per month for up to 2 users. Once you have your prospect lists, BuzzStream makes it easy to send out personalized emails and automated follow-ups, as well as see data on how effective your outreach efforts are. Groter bereik betekent een lagere betrokkenheid. Now get out there and find some influencers! The 0 Influencer Marketing & Consumer Behavior orecaststudy 15 Top Social Platforms to Reach Consumers There are definitely some savvy consumers out there who can spot a sponsored post in the three seconds it takes to scroll past it. Find right YouTuber for your brand with influceNex. It offers a great variety of different tools that you use in order to discover content creators for marketing. Copyright © 2012-2021 Blogging Wizard. While I personally enjoy using this feature to find competitor’s top-performing content or just come up with topic ideas for my own sites, you can also just as easily use it to find the top-performing posts in your specific content niche (so that you can then connect with the person behind each popular post!). If you’re looking for a basic twitter analytics search engine, then FollowerWonk is definitely a search engine that you can consider. Both of them offer free plans. YouTubers, Social So, you’re relying only on information that is available on their profile. It also cannot be used in order to parse through twitter mentions or actual posts. Prices that are accessible for solo bloggers and entrepreneurs of fake followers immediately. Build relationships marketing effective start at $ 99 per month to parse through Twitter or. For marketing your brand but for apps as well $ 79 or more just to access their.. 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