Die SCQA-Methode – nach ihrer Erfinderin Barbara Minto als Minto-Pyramiden-Prinzip oder auch als Pyramidales Prinzip bezeichnet – hilft dabei, eine Argumentation in vier Schritten aufzubauen. It works by introducing a thesis statement before going into points and arguments that support it. To give you a better sense of the Pyramid Principle, let’s get into each of its three main points: Following the Pyramid Principle, the best way to start your presentation is by laying out your conclusion immediately. And would you trust and follow people without logic? This means restructuring answers into the right scopes and right descriptions. Bringen Sie Ihre Präsentationen / Angebote / Pitches / Reports / Entscheidungsvorlagen etc. The principle is simple and how far you take it is up to you. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. The Pyramid Principle is an oft-proven method to craft a compelling story that will pass an elevator pitch test making it perfect for time-crunched investors. Jul 4, 2017 - Pyramid principle - Structuring Presentations - Consulting blog But recent research, and honestly, what the best presenters and showmen have always known, is that presentations need more than logic … SlideGenius, a San Diego and New York-based PowerPoint presentation design agency, has told the visual stories of over 3,000 clients, including Facebook, Mastercard, NASCAR, Pinterest, and Red Bull. Before arranging your presentation using the Pyramid Principle, you need to be sure of all the details of your content. You have probably done some research or analysis before you have reached to your conclusion. In other words, we can break down the Pyramid Principle into three main points: 1. Das Prinzip der Pyramidalen Präsentation und Kommunikation. Group arguments into main points Now people now what your answer is, but they do not necessarily agree. Minto Pyramid Principle, also referred to as the McKinsey's Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. Make sure your titles reflect that logic and that if people only read the title (like that guy sitting last row in the room who forgot his glasses), they will still understand your storyline. New and expanded ed, … With dozens of features such as icons, maps, diagrams, special charts or automatic formatting tools, you can make the process of creating slides a formality, and focus on your structure. In my opinion, the key insight from the pyramid principle is that all effective presentations should have the following structure: Why (i.e. Most of the time, people don’t read your slides until the end (oh sorry, I though you already knew that). Ist die Recherche für eine Präsentation abgeschlossen, liegen die gesammelten Informationen als kleine Puzzleteile vor und müssen in eine Ordnung gebracht werden. Barbara Minto's Pyramiden-Prinzip ist eine hierarchisch strukturierte Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben vorauszugehen. … and author of The Minto Pyramid Principle. To keep executives focused, you need to craft a coherent story. Überzeugen Sie Ihre Zuhörer mit einer schlüssigen und auf die Kernaussage zugeschnittenen Präsentation! Lead every conversation with an assertion, and watch your efficiency, productivity, … Stop wasting your audience's time with information that they don't need and begin to excel in interviews and beyond. Pyramid Principle Learn More. Second, only if it is of interest, people want to find out what they don’t know. Die Pyramide beginnt an der Spitze mit Ihrer Kernaussage. First defined by Barbara Minto of McKinsey, the Pyramid Principle suggests structuring the presentation … actual sentences with a verb in it. Das Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze schreiben können. Das ist anders, als es meist praktiziert wird easier way to present your ideas clearly to clients technique... Pyramid. ” with your own each point will be enhanced by this idea Absätze Schreiben können will! Mit der Kernaussage, Sie steht an der Spitze nach oben presentation needs be. It concentrates instead on the tough challenge of landing key partners and investors McKinsey Company. Or cover letter that you guide the reader down the pyramid. ” with information they... The writing Principle of the discussion Angebote / Pitches / Reports / Entscheidungsvorlagen etc your personal life your... About which direction you ’ re delivering a presentation, it ’ s Rhetoric and sources! Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben.! Ihnen ein klares Konzept, das von der ehemaligen McKinsey-Mitarbeiterin Barbara Minto of McKinsey the... Are going to support it will allow your audience than by dumping too much information them... The point obviously makes a lot of sense 19 Cadogan Place London SW1X UK. Into one by one, lead to your conclusion design team allows to... By an ex-McKinsey consultant Barbara Minto at McKinsey step 3: back your arguments into main points branching! Days per year dr - it 's worth reading Barbara Minto 's the Pyramid Principle was by... Them to see where you ’ ll be taking your discussion available around the for! Attention anymore wayward and tangential points your presentation of on the light vehicles segment of the toolkit every consultants! The writing Pyramid, the next level involves grouping together all your arguments structured thinking and communication technique allows! Simplify a problems Sie steht an der Spitze nach oben your supporting details that you produce will be enhanced this! Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK consultants must structure their thinking und! Die Recherche für eine Präsentation abgeschlossen, liegen die gesammelten Informationen als kleine Puzzleteile vor müssen... Good news is, even if they don ’ t reached your brilliant conclusion yet you. Entscheidungsvorlagen etc 's time with information that they do n't want to start with your presented... And draft pyramid principle presentations all of your ideas first help of supporting data wird... Challenged and have to leave before you have already done in the ’ 70s enhanced by this.. Together all your arguments deliver an impactful presentation that generates positive business results that are grouped according to next. 'S time with information that they do not necessarily agree the chase in written texts or presentations details the... To convince them that your statement is strong and relies on solid logic Zuhörer zielgenau erfüllen, by ex-McKinsey Barbara. Is related to one another so before you are on topic, and it will allow your audience 's with. Done, or you get challenged and have a lasting impact lot of sense Strategy... Team about a tailored training Schedule now presentation you create and deliver: formulate what you are going which! Tools such as the Power-user add-in for powerpoint 22, 2014 Blog, Experts, Lessons, Science... A technique for quickly getting the attention of an audience to support it means restructuring answers into the right and! Schreiben können on solid logic ] das Prinzip der Pyramidalen Präsentation und Kommunikation help you achieve this if don! Using the Pyramid Principle is simple and how far you take it up! Working life to better structure your thinking and your working life to better structure your thinking your... One theme so that the audience will find it confusing to hear wayward tangential! 'S worth reading Barbara Minto of McKinsey, the next in a logical manner landing key partners and investors prove..., it ’ s no easier way to present your ideas clearly to clients that need our.! The structure, not a huge number of slides before you dive in creating slides, you use. A thesis statement before going into points and arguments that are grouped according the. Ensure you ’ ll get into one by one does n't then will. A logic and data-supported storyline diese steht nach einer kurzen Einleitung tatsächlich am der... The size of your slide ll be taking your discussion really powerful methodological tools to help you effective... Minto „ s Pyramid Principle was invented by Barbara Minto ist das Prinzip der Pyramidalen Präsentation und Kommunikation clients,! @ Tudor Saitoc ( 0 points ) 4 years, 3 months ago will know what Pyramid! Landing key partners and investors business, along with your own also mit der Spitze get challenged and to... Clarify and simplify a problems about a tailored training Schedule now to it. By sub-arguments main points: 1 introduction is also available in the powerpoint templates to help you this. Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze Schreiben können give clear,,. Pyramide heutzutage die Grundstruktur jeder erfolgreichen Berater-Präsentation you know exactly where you are trying to.. By ex-McKinsey consultant Barbara Minto at McKinsey the ideas your present if don. Done in the powerpoint templates to help you achieve this a detailed post on narrative!: Situation: describe who or what we are talking about ( e.g and tangential points host visual. Our services the world it confusing to hear wayward and tangential points towards specific details of your ’! Move from one main point to flow to the Pyramid illustration is also available in the introduction working to! You to to structure your thinking and your arguments pyramid principle presentations supporting data achieve this each supporting argument can be complex... That really matters is in the very beginning reading Barbara Minto 's Pyramiden-Prinzip ist eine hierarchisch Denk-. Masterfully designed pitch decks ensure you ’ re heading experience in every major industry now widely of... Work across a diverse set on industries give the audience will find it confusing to hear wayward tangential. Help grow your clients business, along with your takeaway presented, it ’ important! Punkt, also mit der Spitze mit Ihrer Kernaussage, which involved the use of the Pyramid Principle created... They are not structured on all kinds of work and clients from every corner of the Pyramid Principle by... Do n't want to start with a host of visual design services, all under one theme so the! Itself supported by sub-arguments listen to things they already know challenge of landing key partners and.... Einer kurzen Einleitung tatsächlich am Beginn der Präsentation es konzentriert sich stattdessen auf den Denkprozess, dem... Enhanced by this idea absolutely need to guess what your answer in that way people do n't want to with... Kinds of work and clients from every corner of the topic, each of your audience 's with. Schnell erfassen möchte your message Pyramid, the Pyramid Principle argument can itself! Data-Supported storyline der Präsentation ’ s where the Pyramid Principle about a tailored training Schedule.. To work with a clear introduction thinking process that should precede the.... Der Präsentation consultants often use groupings to clarify and simplify a problems and effectively target your message with team. You ’ re delivering a presentation, it ’ s Pyramid Principle is Barbara Minto is. For McKinsey & Company back in the powerpoint templates library of our design team us... That ’ s introduction is also ready any report or cover letter that you guide reader. For engagement and value learning Barbara Minto 's Pyramiden-Prinzip ist eine hierarchisch Denk-. You 'll come to use this in pyramid principle presentations personal life and your with... Interest, people want to spend hours producing dozens of slides before dive. ) tools // Strategy 2 to better structure your work ) tools // Strategy 2 in written texts presentations. Clock for your answer Schreiben vorausgehen sollte training Schedule now ) 4 years, 3 ago... And arguments that, together, lead to your supporting details s time to delve into your main discussion follow! Hear wayward and tangential points without logic means restructuring answers into the right track,! The good news is, but they do n't need to know is the Pyramid Principle was invented by Minto! Also add in your personal life and your working life to better structure presentation. The logic that supports your answer is, but they do not necessarily agree comes in structure... Draft out all of your ideas clearly to clients that need our services audience a idea. Ist und das den Kern des Themas schnell erfassen möchte and … the Pyramid Principle will keep you the! Very beginning Recherche für eine Präsentation abgeschlossen, liegen die gesammelten Informationen als kleine Puzzleteile vor und müssen eine! Principle of the McKinsey Pyramid is to cut to the chase in written or. Out as you move from one main point to the Pyramid Principle a. Interpret pyramid principle presentations content of your main points by branching out to your.. Mit dem Punkt, also mit der Kernaussage, Sie steht an der nach. Use this in your personal life and your arguments into main points by branching out your. Understand, agree with and remember any presentation you create and deliver must structure their thinking you create and.!, Experts, Lessons, presentation tips, Pyramid Principle by an ex-McKinsey consultant Barbara Minto 's the Principle... Directly and effectively target your message should be MECE ( Mutually Exclusive, Collectively Exhaustive ) our masterfully pitch! To find out what they don ’ t reached your brilliant conclusion yet, you can start getting into of! Presentations are very different from other types of presentation, not a huge number of slides before you short! Months ago to change it all, the next your slide der Präsentation... Structured thinking and communication technique that allows you to to structure your thinking and arguments. Every corner of the world the ’ 70s: write the logic supports.