5. Discuss the latest trends in digital marketing by drafting an informative presentation on Influencer Marketing with this readily available PowerPoint template. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: We’re big fans of Canva here at Later! 3. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Congratulations! Your follower base is likely to vary from platform to platform. Our Later media kit template is completely free and can be sent to your inbox in minutes! And, influencer marketing isn’t going anywhere. EMAIL BLAST. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. Make use of any industry event you can to really grow your network. You don’t need tons of testimonials to make an impact. Note: the aim here is to build a long term working relationship with these brands. As our 2018 influencer marketing survey uncovered, consumers are more likely to buy a product from someone based on trust - not the size of the following. Even though a pitch should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! For some influencers, finding the right brands to partner with is time consuming. Also, think about including your best performing blog posts or content that really resonated well with your audience. Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. A great outreach email does four things: 1. a brand might want to create content or collaborate on a project that is showcased on your website as well. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. The total price includes the item price and a buyer fee. While follower count is important, brands are more interested in your Instagram engagement rate. How you market yourself on social media is crucial for landing the right gigs with the right brands. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. If you’ve ever sat down at your computer to write a, Nikki is Later’s Editorial Manager. Add Your Link in Bio & Drive Traffic from Instagram. The idea behind this email is to refer to the journalist’s recent story, then … With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! 2. Your personal brand is everything. Watch a Full Preview of the Influencer Template Here. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Influencer marketing pitch Simple Google Slides Templates ... Business Proposal Pitch Deck Presentation Templates. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! Influencer marketing is a two-way street. Clearly states the purpose of getting in touch. Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. In our. When looking … Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Make sure the company or brand you are pitching is a fantastic fit … You now have everything you need to create a killer Instagram influencer media kit and start approaching brands and businesses for partnerships. Note: The color is set at 20% opacity. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. Pitch to an Influencer Influencers have thousands, if not millions, of followers on their various social media channels. If you want an influencer to create content for you, it’s important to offer a compelling reason to do so. Remember your media kit will tell a story about you and your brand, so there’s no need to write a novel! For that reason, we’ve dedicated two pages in the Later influencer media kit template to your website and to your lead social profile! Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! My blog generates [STATS] readers per month and my Instagram has over [number] or followers and an engagement rate of X%. In fact, in our Later influencer media kit template, we’ve positioned just one stand out testimonial alongside your previous brand partnerships. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … My podcast [SOCIAL CHANNELS] audience is made up of 90% [DEMOGRAPHIC STATISTICS] of males [THEIR TARGET DEMOGRAPHIC] and would also love your products. NOT. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. To save your template as a PDF, you need to export it to your desktop. Your personal brand means having consistent messaging across all your social media channels. All you need to do is download the files (you can use the sign-up box below!) Before crafting this particular slide, we hope you’ve been able to ponder … Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf. Keep content short, sweet and to the point. Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. First of all, make sure to choose the right brand. I'd love to talk further about how we can work together to promote your products. Your Instagram engagement rate is automatically calculated for you! 4. The reason this is so important is trust. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. They’re kind of a tricky piece of content – … Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. P. PPT Templates… Think about ways that serve both your audiences and business goals. Available in (US) 8.5x11, (A4) 8.27x11.69. Don’t forget that some brands may approach you and ask to see your media kit, so always aim to have an up to date file ready to share. https://blog.zine.co/how-to-pitch-yourself-as-an-influencer-to-brands Here is everything you need for your killer pitch to the brands you love: You'll get the best results when you really know the brand you're hoping to work with. 3)Content creation/collaboration email template. You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! Click Export > Artboard to PDF. Take a look at the brand's social media to see what influencers they currently work with. I'm currently planning a trip to [LOCATION] on [DATE]. Collaboration opportunities. to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. And, influencer marketing isn’t going anywhere. I would love to meet up to hear more about what the brand has in store and potentially see if there are any ways to get involved by promoting your products on my social channels [LINK]. To install the template font to your desktop, simply open the font provided and click “Install Font.”. Initial outreach template. It’s super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they want to be reaching. How you prefer to work with brands and what you charge for the arrangement. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! Brand pitch email template for experienced influencers and bloggers This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations … This high-definition and 100% editable set … Your email address will not be published. Check out the free to use Google Fonts! If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. Let your images, stats, and most succinct paragraphs do the talking for you. Keep in mind that the goal isn’t to match a brand’s target audience 100% — but rather to find that intersection where your two audiences overlap. Monica is a blogger, podcaster and influencer who lives in the English countryside. We’ve also included a dedicated space for your contact details in our influencer media kit template — you’d be surprised how many people forget to include their email and social handles on their media kit! Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. Show More Show Less . The Expert Opinion Pitch! While the value of an influencer partnership isn’t based on just stats, it is important that you honestly share your current social media followers and figures. A media pitch is a short, concise email (historically a letter or phone call) to a journalist or influencer. All you need to do to get started is create your free ZINE account, connect your social channels and start applying. Some examples of relevant recent posts they might be interested in, 4. You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. If you'd like to collaborate together then in return for a complimentary stay, I'd be happy to have a solo review post on my blog as well as feature you in three Instagram photos and regular story updates during my stay. So if you haven’t already, work out your average post engagement rate and share it in your influencer media template. 'marketing@brand.com'. The pitch is similar to an elevator pitch in length, but the message of the pitchis altered from general to more specific to the journalist or influencer’s interests. This is very similar to the curator pitch, at least, in that, you’re asking for … ... Best slide, blue, business pitch… In our interview with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Is there an email of an actual person to contact. Don’t be afraid to show off your audience that you’ve worked so hard to gain and build an honest relationship with. Modern, simple, and clean design Easy to change colors 100% vector objects & icons Drag & drop image placeholders. That’s why it’s so important that your influencer media kit represents you and your brand. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. Your email should explain who you are and how you can help the brand achieve its goals - not ‘what you want’.

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